Ideandum

A Vicenza Dental Business With 1,300 Clients, per Forbes Italia

Ideandum is a dental marketing and management company based in Vicenza, in the Veneto region of northern Italy. Founder Riccardo Lucietti started the business in 2013, and a 2024 Forbes Italia profile reported more than 60 collaborators and over 1,300 dental clients. The site lists London and Dubai alongside its Italian base, and the company says it has been active internationally since 2022.

Dentistry is the whole business. The company works with dental practices and with companies that sell into the dental sector, and its parent holding has interests in aesthetic medicine.

Dental Practice Marketing and the Gaia Management Tool

Marketing services include strategy and branding, graphic design, web design, photo and video shoots, social media management, Google SEO and digital advertising. The site groups these under Web Marketing per lo Studio Dentistico (web marketing for the dental practice) and Web Marketing per Aziende (for dental companies).

A second track covers management: Aprire uno Studio Dentistico (opening a practice), Vendita e Customer Experience, Gestione Risorse Umane (HR) and Controllo di Gestione (management control). Ideandum Academy runs courses, and a two-day masterclass called Generare Valore targets owners and office managers. Ideandum Gaia is an automated assistant that answers and places patient calls around the clock, and the company also offers a free ebook on being found by AI tools.

Revenue Doubling Claims After 24 Months

The agency reports supporting more than 1,000 practices and dental companies, building over 500 dental websites, and running hundreds of free events. It reports average revenue growth for client practices from 300,000 to 600,000 euros after 24 months, and 15 to 40 percent growth for dental-sector companies over the same period. These are company figures. The site says its advertising work complies with Legge 145/2018 and rulings of the national dental commission (CAO), which matters in Italy where health advertising is regulated. Forbes Italia reported that the agency has managed more than 5 million euros in pay-per-click spend for clients.

Two-Year Contracts and a Gaia Trial Month

No price list is published. The site offers a free consultation and a budget calculator, and Gaia has a free one-month trial. A renewal statistic on the site refers to two-year contracts, so expect a multi-year commitment unless you negotiate otherwise. Ask what the monthly fee covers and whether ad spend is billed separately.

Leaving a Two-Year Agreement Early

• Is the standard agreement two years, and what happens if we want to leave early?
• Who will manage our account day to day, and how often will we get reports?
• Do we own the website, domain and Google Ads account if we stop working together?
• How does Gaia handle patient data on calls and where is it stored?