Genwave Media

Docklands Agency Grouping Dentists With Gyms and Coaches

Genwave Media is a digital marketing agency that lists its address at WeWork, Dublin Landings, in Dublin’s docklands. Its main named contact is Tom.

The agency serves several industries. Healthcare appears under its Health and Beauty group, which includes a dentists page alongside gyms, personal trainers and online coaches. Its dental work is documented in a published case study.

Booking Sites, Video Ad Leads and Retention Marketing

The service menu lists SEO, Social Media, Website Design, Lead Generation, Video Marketing and Online Advertising. In the dental project, those services were combined into one program: a new website with online booking, SEO, video ad lead generation, CRM and automation, and retention marketing aimed at bringing existing patients back.

Video ads appear to be a central part of the lead generation offer, which may suit practices promoting cosmetic or higher-value treatments. The retention side of the program targets patients who have already visited, using the CRM to prompt return bookings, which matters for practices that rely on regular check-ups and hygiene visits. The agency also keeps a testimonials page and a portfolio of past projects across its industries.

Smiles Dental Sales Up 600 Percent on an €8,000 Budget

The case study covers Smiles Dental, which it describes as a family-owned dental practice in Ireland, on a stated budget of €8,000. Genwave Media reports a 600 percent increase in sales within six months, a 150 percent rise in website traffic and a 40 percent rise in repeat visits. It also says online booking reduced admin work for the practice team.

This is the only healthcare case study on the pages reviewed, so practices should ask whether the agency has other dental or medical clients and how the sales figure was measured.

Reading the €8,000 Case Study as a Price Guide

Quotes are custom. The €8,000 budget in the dental case study gives a rough sense of the scale of a combined website, SEO and lead generation project. Ask whether that figure included ad spend, what ongoing monthly fees apply after launch, and what the minimum term is.

Baseline for the 600 Percent Claim and CRM Data Under GDPR

• How was the 600 percent sales increase measured, and over what baseline?
• Which CRM did you use for the dental client, and how is patient data stored under GDPR?
• How do your video ads stay within Dental Council of Ireland advertising guidance?
• Who owns the website, ad accounts and video files after the project ends?