Colling Media

A North Phoenix Media Buyer Working in Healthcare Since 2006

Colling Media is a digital advertising agency based at 5415 East High Street in Phoenix. It lists 18+ years in business and says it has been running healthcare campaigns since 2006. Healthcare and medical is one of eight industries it serves, next to legal, automotive, real estate, education, retail, home services and financial services. The agency says AZ Big Media named it the top advertising agency in Arizona in 2024, and it holds Google Premier Partner status.

Meta Targeting Without Patient Data

On its healthcare advertising page, Colling describes Meta advertising on Facebook and Instagram as a way to reach patients by demographics, interests and behaviors. It suggests this approach fits elective procedures, wellness services and local brand awareness. The agency states that it does not use patient data for targeting or retargeting, relies on demographic and interest-based audiences, and configures tracking so it does not capture protected health information.

Paid Social, Search and Connected TV in One Plan

Beyond Meta, the paid social service covers LinkedIn and Pinterest. Paid search runs on Google Ads and Microsoft Ads, with Search, Performance Max, Display, YouTube, Shopping and Local Service Ads campaign types. The agency also buys programmatic display and connected TV, offers search engine optimization, and builds analytics, custom dashboards and conversion tracking for attribution. For a practice, the practical benefit is seeing Meta, Google and streaming TV results side by side, so budget can move toward the channel that books more consultations.

Attribution Figures From an Arizona Benchmark

Colling cites a 28% average efficiency improvement from multi-touch attribution, drawn from its own 2026 Arizona benchmark, and gives an example of 47 new patient appointments in a quarter without naming the client. It does not publish fees. Its healthcare page offers a general guideline that healthcare organizations typically spend 2% to 5% of gross revenue on marketing, and proposals are quoted individually.

Checks Before Handing Over Your Ad Accounts

• Can you share results from two or three current healthcare clients, with permission, including Meta campaigns?
• How do you set up tracking on appointment and form pages so no protected health information reaches Meta or Google?
• Is your fee a percentage of ad spend, a flat retainer or a mix, and is there a minimum media budget?
• Will our ad accounts and pixels stay in our name?