Brand Box Medical

Kloof Agency That Went Medical-Only in 2023

Brand Box Medical is a small marketing agency at 25 Meadow Lane in Kloof, KwaZulu-Natal. Founder Lee Nair started it in 2016 as a general agency for small businesses. Later that year a Johannesburg plastic surgeon asked the team to run his practice’s social media, and the agency says he is still a client.

In 2023 the agency stopped taking non-medical clients and now works solely with healthcare professionals. It describes itself as a nimble team of four and says it serves doctors in South Africa, the UK and Australia.

Giving Doctors a Consistent Public Voice Through Ghostwriting

The core services are websites for doctors, social media marketing, Google Ads campaigns that send patients to treatment pages, and branding with ghostwriting so a doctor has a consistent public voice. The homepage also mentions public relations, including arranging TV and radio appearances and preparing doctors for them.

The agency states that all work is done in house, that reporting is tied to practice growth, and that its process is designed to limit the time doctors spend on marketing. Each client is offered a free 15-minute consultation before any proposal.

Four Guardrails Drawn From HPCSA Advertising Rules

The contact page says the agency works with GPs, dentists, aestheticians, surgeons, therapists and clinics of all sizes. Its about page sets out four guardrails it adopted after studying medical advertising rules: no exaggerated claims, no flamboyant language, stick to facts and do not disclose prices. These line up closely with what South African practitioners face under HPCSA advertising guidelines.

Testimonials on the site come from dermatology, sports medicine, general practice, obstetrics and orthopaedic clients. One dermatology client reports consultations up 45% year on year. The statistics block on the homepage displayed garbled figures when checked, so buyers should request current client references directly.

A Written Scope Separating Fees From Google and Meta Spend

Brand Box Medical does not publish fees or minimum terms. Ask for a written scope that separates the management fee from Google and Meta ad spend, and confirm the notice period.

Leave Cover on a Four-Person Team and Local Client Contacts

• With a team of four, who will handle our account day to day and who covers leave?
• Can you put us in touch with two current South African clients in our specialty?
• How do you check social posts and ads against HPCSA advertising rules?
• Who owns the website, ad accounts and social pages if we end the relationship?