Blacksmith Agency

Healthcare Is One Industry Among Many for the McGowans’ Firm

Blacksmith Agency is a web design and digital marketing firm on East Washington Street in Phoenix, Arizona, co-founded by Cherice and Dave McGowan. The team has 13 people. It serves a wide mix of industries, with its best-known work for brands such as VOSS Water and Tianma America. Healthcare work includes urgent care marketing, urgent care SEO and healthcare web design.

Urgent Care SEO, Paid Ads and Lead Generation

For urgent care clinics, Blacksmith offers urgent care SEO, PPC advertising, Google Ads, Facebook ads, SEO content optimization and lead generation, plus branding and web design. Its SEO process runs from an audit and strategy through on-page and technical implementation, Google Business Profile optimization, local content, link building and performance reporting. AI optimization services include AI SEO, ChatGPT SEO, Perplexity SEO and Gemini SEO.

Strong Results Elsewhere but None Shown for Urgent Care

Blacksmith works with urgent care centers and healthcare groups, and handled SEO and branding for healthcare client Laitek. Outside healthcare, Montium, a multifamily company, got 10 times more leads at an 87% lower cost per lead, and VOSS Water saw 60% user growth. The agency builds for ADA, GDPR and SOC 2 compliance and uses privacy-minded tracking.

Form Budgets Ranging From Under $20,000 to Over $100,000

Project budgets range from under $20,000 to more than $100,000. Work starts with a free, no-obligation consultation followed by a tailored proposal.