BioStrata

A Cambridge Life Science Agency Inside Supreme Group

BioStrata is a life science marketing and PR agency founded in Cambridge, England in 2014 by Clare Russell and Paul Avery. Supreme Group, which owns several life science and healthcare agencies, bought it in 2024. BioStrata kept its own brand and runs as a standalone unit. When the deal was announced, it had worked with more than 200 life science organizations across research tools, medical devices, diagnostics, contract research and biopharma.

Science Writing, Inbound and Trade Show Support

Services can be bought three ways. By function, the list covers strategy and research, science writing and content, creative design, digital marketing, PR and inbound marketing. By goal, it covers brand awareness, lead generation, lead nurturing and sales enablement. By project, it covers branding, product launches, websites and trade show support.

BioStrata is a HubSpot Gold partner and builds its own site on HubSpot. Diagnostics firms already on HubSpot can keep inbound programs, lead scoring and nurture emails in the same system their sales team uses.

Protagen Diagnostics Rebrand and Lab Audiences

The clinical diagnostics page covers instruments, reagents, consumables, services and software. It names the buyers diagnostics firms have to reach: lab technicians, lab managers, clinicians, procurement staff, pharma partners and patient advocacy groups.

Its featured case study is a rebrand for Protagen Diagnostics. BioStrata produced a new logo, color palette, sales collateral, packaging and website, then rolled the brand across every internal and customer-facing material. Logos for Oncimmune, Propath, Thermo Fisher Scientific and CellaVision also appear on the diagnostics page.

Choosing Between Services, Goals or a Single Project

Quotes are custom, and the agency offers a free consultation to pick the right mix. A firm buying by project pays for a set deliverable. A firm buying by goal is paying for an ongoing program. A diagnostics firm planning a launch should ask whether trade show support, PR and digital campaigns can share one budget. Ask too how BioStrata works with its sister agencies in Supreme Group if US paid search or SEO is needed.

Questions for a Diagnostics Company Hiring a Science-Led Agency

• Who on the team has a diagnostics background, and will they write our content?
• What changed for Protagen after the rebrand launched?
• How do you adjust messaging for US labs compared with UK and European buyers?
• Do you run paid media in-house or through a sister agency?