BFJ Digital

GP Groups and Clinic Networks Drive BFJ’s Health Work

BFJ Digital is a digital agency in Spring Hill, Brisbane, with a second office in Burleigh Heads on the Gold Coast. It works across many industries, including property, finance, automotive and education. Healthcare work covers medical practices, dental and aged care. Most of its healthcare work is with GP groups and clinic networks, along with specialist practices and allied health providers.

Location Pages, Practitioner-Reviewed Content and Paid Search

For medical practices, BFJ offers:

• Medical local search with clinic location pages, Google Business Profile management and review generation
• Medical content such as condition, service and FAQ pages, reviewed by practitioners before publishing
• Paid search and social campaigns by location, with ad copy checked against guidelines
• Booking system and CRM integration that reports cost per patient by location and attributes phone bookings

It also builds websites and runs content marketing, branding, analytics and CRM development. It offers AEO audits and AEO strategy, writes FAQ content for AI answer engines and runs ChatGPT advertising.

Better Medical, SmartClinics and Arcare on the Client List

Some of their top healthcare clients are Better Medical, SmartClinics, Arcare, NuvoHealth, MediRecords and Laser Vision. BFJ increased bookings for Better Medical, a national GP group, and built offline revenue attribution for Arcare. Paid search can generate inquiries within weeks, while organic and local search usually build over three to six months.

Monthly Investment Set Against a Target Cost per Patient

Cost depends on the number of locations, how competitive each catchment is and which channels are used. The monthly investment is set against a target cost per patient.