Adcetera

A Louisiana Street Agency With Chicago and Woodlands Offices

Adcetera has its headquarters at 3000 Louisiana St. in Houston and offices in Chicago and The Woodlands, Texas. It works across brand, creative, digital and media, and it runs a sports marketing arm called A82. Healthcare has its own industry page, which lists hospital systems, academic medicine, pharma, device makers, insurers and multi-location clinics including urgent care chains.

Media Buying, GEO and Brand Work Under One Roof

The media team handles paid search, paid social, enterprise and local SEO, generative engine optimization for AI answers, and traditional buys on TV, radio and outdoor. Brand services cover research, positioning and launches. Creative covers design, content, video and sound. Digital covers websites, CRM programs and measurement.

On privacy, the healthcare page says the agency offers risk reviews of tag management and event tracking and guidance on HIPAA considerations.

WellNow Visits, Telehealth Bookings and Texas Health Clients

The main urgent care example is WellNow Urgent Care. Adcetera ran its media plan across search ads written for each location, billboards in markets that needed awareness, local radio with influencer voices, Nextdoor posts reminding neighbors when to choose urgent care, and TV in larger markets. A custom dashboard tracked media, daily visits, appointments and ICD codes, with daily changes to spend. The agency reports a 75% increase in patient visits, a 170% increase in telehealth appointments and a 60% more efficient cost per visit.

Other health logos on the site include Memorial Hermann, Texas Children’s Hospital, Baylor College of Medicine, Fresenius Kabi, North American Dental Group and Docs Dermatology.

Scoping a Multi-Channel Media Budget

Adcetera does not publish fees. Since its urgent care work mixes digital and broadcast media, a chain can ask how agency fees are split between planning, buying and creative, and whether the visit dashboard is included or billed as a separate build. Creative production for TV and radio spots is another line item that chains often price on its own.

Questions for a Houston Media Partner on an Urgent Care Brief

• Can we see the WellNow dashboard setup and how ICD codes feed back into spend decisions?
• Will you sign a Business Associate Agreement before connecting visit data?
• How do you split budget between broadcast and digital for a chain of our size?
• Who owns the creative files and ad accounts at the end of the contract?