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VGM Forbin

Waterloo, Iowa, United States

Waterloo, Iowa web and marketing firm within VGM Group building websites, e-commerce stores and digital marketing for home medical equipment providers.

Healthcare is a core vertical4.4 based on 24 Google reviews4.6 on Facebook (18)

Homepage of VGM Forbin
The agency’s homepage

Key Facts

HeadquartersWaterloo, Iowa, United States
Healthcare focusHealthcare is a core vertical
Best forHME and DME providers wanting a website or online store plus digital marketing
Published pricingCustom quote
HIPAA and privacyBuilds HIPAA-compliant websites; offers HIPAA-compliant IT solutions
Platform partnershipsGoogle Partner

Highlights

  • Builds HMECommerce stores for home medical equipment providers, including a turnkey version tied to VGM Fulfillment consignment products
  • Part of VGM Group, which is 100% employee-owned
  • Serving customers for more than 25 years
  • Annual HME digital marketing toolkit

Independent review record

Client Reputation Chart

Recorded Oct 31, 2026

Composite rating4.5/5Excellent
Client reviews42counted across all sites
Review sites2independent sources
Ratings for VGM Forbin on public review sites
SourceRatingRange 1 to 5Reviews
Google4.4/524
Facebook4.6/518

Ratings as shown on each review site on Oct 31, 2026. The composite is weighted by review count.

The Employee-Owned VGM Group’s Web Division in Waterloo

VGM Forbin is a web development and digital marketing firm in Waterloo, Iowa. It is a division of VGM Group, a 100% employee-owned company that works with home medical equipment providers across the United States. Forbin has served customers for more than 25 years. Its two main markets are home medical equipment (HME or DME) and financial services, which it serves through a separate division.

PowerWeb Sites and HMECommerce Lite or Complete Stores

  • PowerWeb: a signature site for a provider’s brand, products and services
  • HMECommerce Lite: a turnkey store for providers that ship through VGM Fulfillment’s consignment products
  • HMECommerce Complete: a custom store build with a simpler checkout

Healthcare marketing services cover SEO and AI optimization, social media, search engine marketing, blogging, reputation management, clinical articles, Google Business Profiles and email marketing. Forbin also offers managed IT services and HIPAA-compliant IT solutions, and is a Google Partner.

An Annual HME Toolkit and Click-to-Care Advice

Forbin’s work centers on HME providers. Its blog covers HME website solutions, simplifying the HME purchase journey from click to care, and preparing for retired content management systems. It publishes an annual HME digital marketing toolkit for providers.

Forbin specializes in HIPAA-compliant websites, which matters for equipment providers that take orders, prescriptions or patient details online.

Lite Versus Complete Pricing and VGM Member Discounts

PowerWeb, HMECommerce and marketing services are quoted per provider.

Strengths and Considerations

Strengths

  • Deep focus on home medical equipment providers through VGM Group
  • E-commerce products built for HME retail and consignment fulfillment
  • SEO, AI optimization, search ads, reviews and email marketing
  • Builds HIPAA-compliant websites

Considerations

  • Close ties to VGM Group programs may matter less to providers outside that network
  • Also serves financial services through a separate division

Specialties and Services

Healthcare specialties served

Marketing services offered

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