Columbus, Ohio commerce and digital agency whose healthcare work includes paid media, SEO and UX for a regional hospital's cancer service line.
Healthcare is one of several verticals
| Headquarters | Columbus, Ohio, United States |
|---|---|
| Healthcare focus | Healthcare is one of several verticals |
| Best for | Hospital cancer programs focused on patient lead volume |
| Published pricing | Custom quote |
Smith is a commerce and digital agency headquartered on South Third Street in Columbus, Ohio, with offices across North and South America. Its capabilities fall into customer experience, commerce, digital marketing, and data and AI. SAP, commercetools and Kibo are technology partners.
Healthcare is one of several industries it serves, alongside manufacturing, distribution and direct-to-consumer retail.
Its healthcare work centers on paid media, search engine optimization and web experiences:
Commerce platform builds and data engineering are also available.
A top regional healthcare institution’s marketing team began working with Smith in 2014. About a year later, the cancer service line team asked Smith to raise patient lead volume for cancer treatment services. Smith launched a combined paid search, organic search and content program, ran user testing, and redesigned the site experience for four primary user groups.
It then built a conversion optimization program and handled localized SEO as the institution opened new service locations. The work won 4 awards and produced 200+ increased traffic and an 87% increase in phone calls from key service pages.
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