Four Decades of Spanish Health Advertising at ENELife
ENELife, legally ENELife Publicidad S.A., is an independent advertising and communication agency specialized in the health sector. It has offices on Calle Julián Camarillo in Madrid and Calle Villarroel in Barcelona. The agency cites 45 years of experience, and its PMFarma company profile gives 1979 as its founding year.
Health is its only market. The agency describes its edge as combining long experience with new ideas for the pharmaceutical industry, and its team of more than 40 people works across both offices. PMFarma lists Guillermo Fernández as director general and María José Zapata as head of the Barcelona office.
360-Degree Campaigns, Congresses and Medical Education
ENELife offers integrated health communication: strategic creativity, 360-degree advertising campaigns, digital marketing and digital development, social media, PR and corporate communication. It also runs events and congresses, continuing medical education and training projects, and audiovisual and multimedia production.
The mission it states is to create, manage and grow brands through planning, creative work, digital marketing, content, events and corporate communication.
An AEAPS Member Without a Public Client List
The agency works for pharmaceutical and health brands and is a member of AEAPS, the Spanish association of health advertising and communication agencies. Staff have written on digital strategy for the pharma trade site PMFarma.
Its homepage does not list named clients or case studies, so ask for work samples in your therapeutic area during a pitch. The agency also keeps social profiles on Facebook, Instagram and X under the ENELife name, where prospective clients can review its published work.
Combined Launch Proposals With Costs Split Out
Fees are not published. Pharma work is usually scoped per brand or campaign. Ask how creative, digital and event work are billed and whether medical review is included.
For a new brand launch, ask for a combined proposal that shows creative, digital, production and event costs separately, so you can compare it with network agencies. Ask how much of the work is done in house, including video and multimedia production, and how the Madrid and Barcelona teams share accounts. Pharma clients should also ask how the agency stores contact data for healthcare professionals invited to events and training.
Madrid or Barcelona Leadership and HCP Campaign Review
- Which office and team would lead our brand, Madrid or Barcelona?
- How do you handle medical and legal review of campaigns aimed at healthcare professionals?
- Can you show recent digital campaigns with results for a pharma client?
- How do you manage personal data for events and medical education under the GDPR?
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