COM Salud

Madrid Health Agency Grown From Carlos Mateos’s Press Work

COM Salud is a health communication and marketing agency based at Cordel de Pavones in Madrid. Its about section says it was founded in 2007 and grew out of director Carlos Mateos’s communication work with laboratories, clinics and scientific societies.

The agency works only in health. Its clients come from the pharmaceutical industry, private clinics, scientific societies, patient associations and medical technology companies.

Press Office, Crisis Management and Influencer Campaigns

Communication services include crisis management, content marketing, a press office (gabinete de comunicación) and reputation management. Marketing services cover digital health marketing, SEO and SEM, social media for pharma and health brands, influencer work, campaign design, awareness campaigns, video production and publications.

Events are a large part of the business: in-person, online and hybrid events, design thinking sessions, pharma and laboratory meetings, medical congresses and congresses for scientific societies and medtech firms. COM Salud is also a registered digitizing agent for Spain’s Kit Digital and Kit Consulting programs, and it promotes its own InnovAndo Salud event.

Awareness Work for ENT, Lyme and Migraine Groups

Named case studies on the site include #CuraLaCeguera, a day for the Spanish ENT society SEORL-CCC, the SOS Garrapatas campaign for Fundación SOS Lyme, work on diabetes patient associations with FEDE, a project for the pediatric allergy society SEICAP and Mi Migraña sin bulos, a campaign against migraine misinformation.

These are mostly awareness and society projects rather than patient acquisition for clinics, which fits its press and events background. Clinics that want patient acquisition should ask for examples of SEO or paid search work for private clinics, since the site’s clinic marketing page sits alongside a much larger events offer.

Per-Brief Quotes and Possible Kit Digital Funding

COM Salud does not publish prices. Projects and retainers are quoted per brief. Ask whether events, press work and digital marketing are billed together or as separate projects.

Clinics can also ask whether the agency’s Kit Digital status lets part of a website or digital marketing project be funded through the program, and which services fall outside it. For congresses, ask for a breakdown of venue, logistics, platform and accreditation costs, and whether the agency takes a commission on suppliers.

Crisis Response Speed and Health Claim Checks

• Who would run our press office day to day, and how fast can you respond in a crisis?
• How do you check health claims in content and social posts before publishing?
• Can you share results from a clinic or pharma digital campaign, not just events?
• How are influencer partnerships disclosed and checked for compliance?