Mexico City pharmaceutical marketing and health communication agency running omnichannel HCP, patient and health influencer programs across Latin America.
Healthcare only
| Headquarters | Mexico City, Mexico City, Mexico |
|---|---|
| Healthcare focus | Healthcare only |
| Best for | Pharmaceutical and OTC brands needing compliant HCP and patient communication in Mexico and Latin America |
| Published pricing | Custom quotes only |
| Platform partnerships | Veeva Systems technology partner; member of IAB México, AMVO and the Asociación HealthTech de México |
Central Media is a pharmaceutical marketing and health communication agency in Mexico City. Its office is on the fifth floor of the WTC CDMX building in Colonia Nápoles, Benito Juárez. The agency says it has more than 25 years of experience in the digital and regulatory side of health and works across Mexico and Latin America.
Healthcare is the entire focus. Its work targets healthcare professionals, patients and regulatory compliance for drug and consumer health brands.
Its research arm and course give brand teams training as well as campaign work, which is less common among Mexican pharma agencies.
The agency frames its offer as Estrategia Omnicanal (omnichannel strategy) built on three pillars it calls Experiencia, Influencia and Performance. Named offerings include Algoritmo Salud, a health influencer service called Influencers en Salud, and research programs called Médico Digital and Paciente Digital that study how doctors and patients use digital channels.
Through Academia Central it sells a course called Conectar con el Paciente Digital (connecting with the digital patient). It lists Veeva Systems as a technology partner, which matters for brands running CRM-based rep programs.
Its Paciente Digital research runs on a separate site, and the Médico Digital program studies how Mexican physicians use online channels, which the agency uses to plan its omnichannel work for brands.
The client list on the homepage includes GSK, Laboratorios Grin, Besins Healthcare, Johnson & Johnson, OTC Senosiain, Grünenthal, NutriBaby Premium and Torrent Pharma. Testimonials come from a GSK manager and a Laboratorios Grin manager, among others. The site does not publish campaign results in numbers.
The agency belongs to AMVO, IAB México, the Asociación HealthTech de México and FUNSALUD, and holds Great Place to Work México and Cemefi socially responsible company certifications.
Prices are not published. Pharma work is usually scoped per brand and per year, so ask how the agency bills strategy, content production, influencer fees and media, and how it handles medical-legal review time in the schedule.
Ask also for a sample of the research reports and for references from a brand in your category.
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