Media Relations Agency

A Burnsville PR Firm With Nearly 40 Years of Product Launches

Media Relations Agency runs Publicity.com from 2960 Judicial Road in Burnsville, Minnesota. The firm says it has worked for nearly 40 years, mostly getting products and founders into the news. Its industry pages include a section for medical device and durable medical equipment brands, and it says it works with durable medical companies.

Pay-Per-Interview Publicity and Monthly Digital Work

Public relations is the core service. Content marketing, blogging, SEO, website design, graphic design, explainer videos, digital marketing and LinkedIn ads sit around it.

Clients choose among five engagement models: pay-per-interview publicity, multi-channel publicity, quarterly PR packages, monthly digital marketing and flexible marketing accounts. Under pay-per-interview, the client pays only for placements that run. The other four models bill by period or by project.

Medical Device and DME Brands on the Client List

The medical device and DME page names durable medical equipment as one of the agency’s specialties. Its most cited health result is Breathe Right nasal strips. The agency says that work went with 1,000 prototypes, national TV coverage and retail expansion to 40,000 stores.

Wound care company Kerecis says in a testimonial that the agency earned it coverage in Newsweek and USA Today. 1-800 Contacts appears as a case study, and logos for Widex, Biolase and Fotona sit on the same page. A DME maker would mainly use the firm for product launch stories, trade and consumer press, and the content that follows coverage.

Five Engagement Models, Including Pay per Placement

Fees depend on the model chosen. Pay-per-interview ties cost to results and fits a launch with a clear news angle. Monthly digital work runs more like a retainer. Quarterly packages sit between the two.

Ask how a placement is defined and which outlets count. Ask too whether home medical equipment trade titles are included. A mobility or respiratory product with a consumer story may suit pay-per-interview. A slower B2B launch may fit a quarterly package better.

Questions for a DME Brand Weighing Earned Media

• Which DME or home medical equipment brands have you placed in the press, and where?
• Under pay-per-interview, what counts as a billable placement?
• How do you handle FDA and FTC rules on product claims in press materials?
• Can PR and monthly digital work run under one agreement?