Digital Limelight Media

Ex-Medical Marketers Behind a Grand Rapids Agency

Digital Limelight Media, at dlmconversion.com, is a marketing agency on 5th Street NW in Grand Rapids, Michigan. It has been in business for 14 years, and its founders came from medical marketing. It serves aesthetic, medical and dental practices, plus some enterprise clients, and works with both new and established practices. The founders built the agency around a more personal, in-person style of service. It runs a dedicated program for pain management practices.

Software and Service Bundled Into Three Stages

Services fall into three areas:

• Acquisition: web design and branding, SEO, Generative Engine Optimization and AI SEO, paid advertising, social media, video production and hosting
• Conversion: IRIS conversational AI, a CRM, retention marketing, email and SMS drip automations and reputation management
• Practice intelligence: EMR integration for revenue reporting, the DLM Insight dashboard and healthcare consulting

Digital Limelight Media is a Google Partner.

EMR-Linked Revenue Tracking for Pain Practices

For pain practices, it provides websites, SEO, paid ads, design, content and video, along with review management, CRM and text and email automations to follow up on leads. EMR integration lets clinics see revenue tied to marketing, not just lead counts.

Their top healthcare clients include Grand Street Dental, Care Plastic Surgery and Janiga MDs Plastic Surgery and Cosmetic Center. It also serves audiology and functional medicine practices and runs separate programs for dental implants, DSOs, plastic surgery and med spas.

No Long Contracts but Software Costs to Separate

Pricing is quoted per practice. There are no long-term contracts, and client retention is 95%.