Anvil Media

A Failing Street Agency Founded Two Years After Google

Anvil Media works from 310 NE Failing St. in Portland, Oregon. The agency was founded in 2000 and describes itself as an integrated digital marketing agency built around SEO, paid search and paid social. On March 1, 2022, it merged with Deksia, a full-service agency based in Michigan. An advisory board has guided company strategy since 2011, and the About page shows a Google Partner badge.

Paid Media, SEO and the Rest of the Portland Menu

Paid media sits first in the service menu. Next come SEO, social media, content marketing and website development. The About page also lists email marketing, online reputation management and influencer marketing. Healthcare does not have its own industry page; the hospital work shows up in the case study library.

Adventist Health Search Campaign Against Legacy and OHSU

The healthcare case study covers Adventist Health. Its paid search campaign was up against big information sites such as Ask.com and About.com, drug makers, and two local health systems, Legacy Health and OHSU. Anvil audited and rebuilt the existing AdWords account before relaunching it.

After launch the team managed bids at the keyword level and kept regrouping ad groups around the keywords that converted. New ad text went in as results came back. Keyword research continued through search term reports, and landing pages ran through A/B and multivariate tests. Anvil says conversions rose 575% year over year and cost per conversion fell 83%.

Getting a Number for Hospital Paid Search Work

Anvil does not post fees or packages, and the About page sends visitors to book a meeting. A health system can ask whether management is billed as a flat retainer or as a share of ad spend. Landing page testing may also be priced as its own line, since it formed a large part of the Adventist work.

Points to Raise With a Portland Search Team

• Can you share a healthcare paid search example from the last two years alongside the Adventist Health study?
• Will you sign a Business Associate Agreement before call tracking or form data from patients reaches your tools?
• Does the Google Ads account stay in our name if we end the engagement?
• How did the Deksia merger change who would manage our account day to day?