An Abu Dhabi Design Studio Working With Health Groups
Tenet is a UI, UX and branding agency that describes Dubai as its headquarters and lists an Abu Dhabi office on Hamdan Bin Mohammed Street in Al Danah, Zone 1. It also lists contacts in India and the United Kingdom. The company traces its start to 2017, when it began as a three-person freelance team, was registered in India as KodeGlobe Technologies in 2018 and rebranded as Tenet in 2024. Its about page mentions a team of 40+ people and clients in more than 15 industries.
Healthcare is one of those industries rather than the whole business, but the agency runs a dedicated healthcare industry page and a separate page on healthcare branding in Abu Dhabi.
Brand Systems, Patient Portals and Search Work
For health organizations, Tenet lists healthcare branding and digital transformation, hospital and clinic brand systems, patient experience design, website development, healthcare apps, telemedicine platforms, patient portals and EHR-related software. On the marketing side it offers SEO, PPC, content marketing, conversion rate optimization and B2B marketing, along with research services such as brand strategy, UX research and competitive benchmarking.
Projects for G42 Healthcare and an M42 Research Company
Named healthcare clients include G42 Healthcare, M42, Mubadala Health, IROS (a contract research company within M42), Al Jalila Foundation and the Emirati Genome Programme. Published case studies cover brand strategy, identity and a new website for IROS, plus web design and development for G42 Healthcare.
A G42 Healthcare SEO case study describes a technical audit, fixes to crawl issues and duplicate metadata, a keyword map built around high-intent terms, rewritten titles and descriptions on service pages and backlinks from healthcare directories and publications. The agency reports that it has helped 15+ healthcare clients secure $50 million in funding, partnerships and revenue.
Published AED Ranges for Clinic and Hospital Identities
Tenet publishes more pricing than most agencies in the region. Its Abu Dhabi healthcare branding page says clinic brand identity work starts at AED 85,000, and hospital or multi-location brand systems run from AED 150,000 to AED 350,000. It quotes timelines of 10 to 13 weeks for clinics and 14 to 18 weeks for hospitals. Its healthcare page puts custom healthcare software projects at roughly $50,000 to $500,000, with estimates given after a needs assessment.
Points to Raise With an Emirates Branding Partner
- Which team members worked on the G42 Healthcare and IROS projects, and will they be on our account?
- Can you share traffic, ranking or enquiry figures from a healthcare SEO project once it went live?
- How do you check brand and web copy against DOH or DHA advertising rules and the UAE data protection law?
- After launch, who maintains the website and patient-facing tools, and what does ongoing support cost?
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