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Pace Creative

Vancouver, British Columbia, Canada

Canadian B2B marketing agency building HubSpot websites, content, video and 3D work for diagnostics, medical device and pharma companies among other industries.

Healthcare is one of several verticalsNo reviews yet

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Key Facts

HeadquartersVancouver, British Columbia, Canada
Other officesCalgary, London (Ontario)
Healthcare focusHealthcare is one of several verticals
Best forDiagnostics and medical device companies wanting a HubSpot website, scientific content and product animation
Published pricingCustom quotes only
AwardsNamed a top marketing agency in Alberta by Best Startup Canada Magazine (2021)

Highlights

  • Rebuilt the HubSpot website of Sysmex Inostics, a molecular diagnostics lab company, and reports over 50% of its traffic now comes from organic search
  • Lists healthcare work for BD, Grifols, Genentech, IQVIA, NxStage Medical and Cutera
  • Built a 3D virtual lab app for Grifols
  • Describes itself as a division of PACE GROUP with team members from 12 countries

A Vancouver B2B Agency Inside PACE GROUP

Pace Creative is a B2B marketing agency with offices in Vancouver, Calgary and London, Ontario, and it describes itself as a division of PACE GROUP. Its team includes people from 12 countries. Healthcare and life sciences are among several industries it serves, alongside manufacturing, technology, agriculture, government and nonprofits. Its healthcare clients are mostly diagnostics, medical device and pharmaceutical companies rather than clinics or hospitals.

HubSpot Builds, 3D Animation and Tradeshow Work

The agency works across website development, marketing strategy, content marketing, brand strategy, video production, 3D animation, virtual reality and app development. It builds many sites on HubSpot, customizing templates and connecting tools such as Mailchimp, Google Analytics and job board APIs. Its portfolio also includes infographic campaigns, tradeshow marketing, product launch strategy and lead generation programs.

A Faster CMS for Sysmex Inostics’ Tumor DNA Labs

Its diagnostics case study covers Sysmex Inostics, a Sysmex Corporation subsidiary that runs labs in the United States and Germany for blood-based tumor DNA testing in oncology. The client wanted a more flexible CMS, a refreshed look, less outdated content and a fast launch. Pace Creative reworked the site map, set the art direction, adapted HubSpot templates and added infographics, tables, white papers and a publications hub with special access. The agency reports that over 50% of traffic now comes from organic search, with time on site above two minutes, and says it went on to redesign the client’s print assets.

Other healthcare projects include a 3D virtual lab app and digital strategy for Grifols, mobile app and video work for BD, managed care branding for Genentech, an infographic campaign for IQVIA, virtual reality marketing for NxStage Medical, a product launch for Cutera and animated product videos for Argon Medical.

Who Holds the HubSpot Licence?

Prices and contract terms are not published, so quotes are custom. Diagnostics companies should ask how website builds are priced against ongoing support, and whether HubSpot licensing is billed by the agency or held by the client. It is also worth asking for separate quotes on 3D animation or app work, which tend to be scoped as distinct projects.

Clinical Claims Review on a Diagnostics Site

  • How do you handle regulatory review of scientific and clinical claims on a diagnostics website?
  • Which team members worked on the Sysmex Inostics project, and would they work on ours?
  • Does the HubSpot portal and all content belong to us if we leave?
  • Can you support US market campaigns from your Canadian offices?

Strengths and Considerations

Strengths

  • Named molecular diagnostics website case study with reported traffic metrics
  • Experience with large device and life sciences brands
  • 3D animation, VR and app production in house
  • HubSpot template and integration skills for B2B lead capture

Considerations

  • No public pricing
  • Healthcare is one of many industries it serves
  • Better suited to diagnostics and device companies than to patient-facing labs or clinics

Specialties and Services

Healthcare specialties served

Marketing services offered

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