Minneapolis TV advertising agency whose durable medical equipment work includes developing and marketing the HurryCane walking cane for older buyers.
Healthcare is one of several verticals
| Headquarters | Minneapolis, Minnesota, United States |
|---|---|
| Founded | 1997 |
| Team size | 100+ team members |
| Healthcare focus | Healthcare is one of several verticals |
| Best for | Direct-to-consumer DME brands ready to test national linear and streaming TV |
| Published pricing | Media, strategy, creative and measurement billed as one media bill; no hourly fees |
Marketing Architects is a TV advertising agency at 601 Carlson Parkway in Minneapolis, Minnesota. Chuck Hengel founded it in 1997 because he felt brands deserved better than the traditional agency model. The agency lists more than 100 team members and says clients stay an average of five years. Healthcare is one of several categories it serves, and its blog writes directly to durable medical equipment companies.
The agency sells a model it calls All-Inclusive TV. Strategy, creative, media buying across linear and streaming TV, and measurement come bundled. Buying runs through Annika, its own demand-side platform.
Marketing Architects says its advertisers average a 34% lift in direct traffic and 5x return on ad spend. It also cites a Net Promoter Score of 85 against an industry average of 46.
Its DME work centers on HurryCane, a walking cane the agency says it helped develop and market. Marketing Architects calls it the top-selling cane in America. It also says HurryCane was the only cane brand people named unaided in two recall studies over three years.
For HurryCane, 80% of sales came through the web and 20% through phone calls. The agency uses that split to argue that older buyers shop online far more than DME companies assume. It also says cost per order improved 100%. A blog post lists six marketing beliefs it thinks DME companies should drop, built on that client history.
Clients pay one bill for media. The agency says there are no hourly fees or hidden costs, because strategy, creative and measurement sit inside that bill. Creative production is part of the bundle, so the spot itself is not billed as a separate project. TV needs enough spend to reach frequency. A DME brand should ask about the smallest test the agency will run and how long that test lasts before results are read.
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