Amsterdam Pharma Communications Since 2015
MakeSense Health is a pharma and healthcare communications agency headquartered in Amsterdam. It says it has worked in pharma since 2015 and serves the Netherlands and Belgium as well as international pharma brands in Europe. Leadership is named on the site: Jochum Damstra, founder and managing director, and Amar Willem Thomas, creative director and account lead.
All of its work is in healthcare, aimed at either healthcare professionals or patients. Therapy areas named include infectious diseases, hematology and oncology, respiratory and dermatology.
HCP Marketing, Patient Engagement and MLR-Ready Content
The agency describes four service lines: farmacommunicatie (pharma communication), HCP marketing, patient engagement and healthcare communication. Delivery covers digital campaigns, content and film, social media, SEO and SEA, opinion leader and influencer programs, webinars and podcasts, PR, apps for healthcare professionals, and websites and portals.
The site refers to MLR-ready workflows, the medical, legal and regulatory review step pharma clients run before release. It also says AI is used only within client agreements and that people check every text. Resource pages cover AI governance and information security.
Pfizer Diabetes Work and Skin Care Guidance for Huidfonds
Pharma clients listed include Pfizer, Boehringer Ingelheim, Novartis, Biogen, Viatris, Ipsen and Servier. Care and patient-organization clients include Amsterdam UMC, Erasmus MC, LUMC, Huidfonds, NVDV and Hartenraad. Published cases include Check-Plan-Actie for Pfizer, a non-branded diabetes campaign with a patient site, film and conversation support; Smeerinstructies for Huidfonds, patient education with animations on applying creams; an online academy for young specialists with podcasts and live sessions; and a localized HCP microsite for several European markets. Results are not quantified.
No prices are published. Pharma projects are usually scoped per brief, so ask for a breakdown between strategy, creative, production and media. Clarify how review rounds are handled when MLR comments come back, and whether the agency or your team submits materials for review.
The site also includes a page for reporting side effects of medicines, which pharma clients will expect from an agency running patient-facing channels. Ask how that reporting route connects to your own pharmacovigilance team and how quickly reports are passed on.
Pharmacovigilance on Social and Staffing Beyond Two Leads
- How do you build MLR review time into project timelines and fees?
- Which team members will work on our account beyond the two named leads?
- How do you handle pharmacovigilance reports that arrive through social channels?
- Can you share engagement data from a comparable HCP platform?
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