Owner-run healthcare agency group in Mannheim producing OTC brand campaigns, Rx launch materials and health PR for pharmaceutical and medical device companies.
Healthcare only
| Headquarters | Mannheim, Baden-Württemberg, Germany |
|---|---|
| Other offices | Darmstadt |
| Founded | 2004 |
| Team size | Over 40 employees |
| Healthcare focus | Healthcare only |
| Best for | OTC, Rx and medical device companies in Germany that want brand campaigns, launch materials and health PR under HWG rules |
| Published pricing | Custom quotes only |
ISGRO Gesundheitskommunikation GmbH heads the ISGRO agency group, based at Sophienstraße 17 in Mannheim with a second location in Darmstadt. The company was founded in 2004 and is still owner-managed by Dr. Susanne Isgro and PD Dr. Frank Isgro, whom the site describes as doctors and natural scientists. The group reports more than 40 employees across creative, medical, content, consulting and PR roles.
Every unit works in health, covering over-the-counter brands, prescription medicines and medical devices. The agency says it ranks among the 10 most creative healthcare agencies in Germany in 2026, based on the Healthcare Marketing creativity ranking.
The group is split into named companies. Markenraum handles OTC and consumer health brands, including pharmacy campaigns, TV and digital campaigns and 360-degree concepts. Wissensraum covers Rx and medical devices with medical writing, study visualization, launch communication and e-detailing, all built to meet HWG drug advertising rules. Themenraum runs healthcare PR, disease awareness, congress PR, KOL management and content marketing. A fourth initiative, Health Intelligence, looks at AI in agency work.
For Dr. Willmar Schwabe, ISGRO reworked a TV spot for the herbal prostate remedy Prostagutt duo and built a football-themed push around EURO 2024 with a radio spot, digital point-of-sale displays, congress stands and a mailing to urologists and GPs. For Dr. Kade, it created a 360-degree campaign for the heartburn gel RIOPAN, spanning pharmacy displays, trade ads, e-detailing, a new product website and a short film that ran in 2023 at counters in all 293 Burger King restaurants.
In Rx, the agency designed a camouflage-themed sticker album for Merck so children on daily growth hormone injections collect a sticker after each dose over 60 days, as a way to support adherence. Client logos on the homepage include Heel, Ipsen, LEO, STADA, Dr. Reddy’s and Indivior, and the site also has a PR client page for Pierre Fabre.
ISGRO does not publish rates or contract terms. Because the units can be hired separately or together, ask how a combined OTC and PR program is staffed and billed, and whether TV or film production is quoted on top of agency fees.
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