Anthem

Trust in Credentials as the Core of Anthem’s Health Pitch

Anthem is an Auckland communications firm co-founded by Jane Sweeney, now executive chair, and Carolyn Kerr, now chief executive. It works across several sectors including finance and food, and it keeps a dedicated healthcare page that describes its health work as creating public awareness campaigns where trust in a client’s credentials makes the difference.

The team list includes a healthcare communications specialist, Georgina Hunter, along with a head of integrated communications and several senior account staff.

Public Affairs, Crisis Management and Integrated Campaigns

Anthem lists a wide set of specialisms: advisory, B2B, brand, creative and design, change and corporate communications, cultural communications, digital marketing and social media, ESG, events and activations, government relations and public affairs, integrated communications, issues and crisis management, marketing and advertising, media, research and insights, sponsorship and stakeholder engagement.

For a health client, the most relevant pieces are likely to be media relations, issues and crisis management, government relations and public awareness campaigns, combined with social media and creative production for the same campaign.

RUSH Covid Tracer, Red Nose Day and Aged Care Campaigns

The healthcare page describes clients as international pharmaceutical companies, local healthcare providers and not-for-profit health organizations, plus health technology scale-ups and nutraceutical brands. Specific names appear through case studies rather than a client list.

Three case studies are linked from the healthcare page: RUSH’s Covid Tracer App, the Cure Kids Red Nose Day campaign and an Aged Care Association campaign called The Domino Effect. Trade press coverage of the Red Nose Day work in Mad Daily says Anthem developed the creative strategy and ran it across sponsored advertising, social media, earned media and partner channels, and came up with the idea of telling the red nose story through an illustrated digital storybook. The healthcare page itself does not publish outcome figures for these projects.

Senior Time and Production Billing to Confirm Up Front

Anthem does not publish fees or contract terms. Communications firms of this size typically work on retainers or project fees, so ask which model applies, what senior time is included, and how creative production and paid media are billed.

New Zealand Medicine Ad Rules and Specialist Involvement

• Which healthcare clients are current, and can we speak with one?
• How involved will your healthcare communications specialist be in our account?
• How do you handle advertising rules for medicines and health claims in New Zealand?
• What did the Red Nose Day and Domino Effect campaigns achieve in measurable terms?