Nearly 30 Years in Healthcare Marketing From Ludwigshafen
cyperfection GmbH is a digital agency in Ludwigshafen am Rhein, founded in 1996. The site says its team has more than 40 people and that it has nearly 30 years of experience in healthcare marketing, including 25 years as lead agency for market leaders. It is a member of the GWA agency association and the Federal Association of Internet Medicine (BIM).
Healthcare is a major part of its business, but not all of it. Named clients outside health include Hays, FUCHS PETROLUB and RENOLIT.
Human-Led AI, Omnichannel Work and Integrated Pharma Campaigns
Services listed are analysis and data management, strategy and consulting, branding and brand development, campaign concepts, social media content and management, omnichannel marketing, technology and development, and what it calls human-led AI, including AI workshops.
Healthcare-specific services include integrated communication for patients and healthcare professionals, content created with medical-scientific departments, medical writing with partners, sales support, eLearning and eDetailing, pharmacovigilance-compliant community management, digital health and DiGA work, and market research.
Clients are global healthcare and pharmaceutical companies across OTC, Rx, medical devices, consumer self-care and supplements, with diabetology and oncology as main fields. For Roche Pharma, the agency merged several indication websites into Das K Wort, a single cancer information platform with an activation campaign, print ads and individualized newsletters. It reports COMPRIX Gold and FOX Gold awards for that project in 2021.
Other projects include the Accu-Chek Academy e-learning platform for patient education, a launch website for Philips BlueControl, brand work for Bad Heilbrunner and Dr. Falk, and a TV commercial and brand refresh for Vertigoheel. The site also lists a German Design Award in 2018 and Vision.A Gold in 2017.
cyperfection does not publish rates. Its healthcare page promises fixed prices and transparent offers, with a dedicated contact person leading each team. Ask how platform builds are priced versus ongoing content and community management.
Because the agency also serves industrial and HR clients, ask how many people work on healthcare accounts and whether your team will include staff with medical or regulatory experience. Consultation appointments can be booked online.
- How is pharmacovigilance reporting handled in community management?
- Which team members work on healthcare accounts versus other industries?
- What usage and engagement data can you share from Das K Wort or the Accu-Chek Academy?
- Is hosting and maintenance included in the fixed price?
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