The Makati Office of a 25-Year Health Creative Network
The Bloc Manila is the Philippine office of The Bloc, a health creative agency that celebrated its 25th anniversary in 2025 and is the founding member of TheBloc Partners, a worldwide network of health agencies. The Manila office is on the 12th floor of Tower 6789 on Ayala Avenue in Makati. Network materials list Katz Rayos del Sol as head of the Manila office.
Healthcare is the whole business. The agency describes cross-channel work for professionals, consumers, patients, caregivers, providers and payers. When The Bloc opened a regional office in Singapore in January 2024, it said the new team sat alongside the established Manila office and was supported by a full-service team based in Manila.
Campaign Extensions and Adaptations for Global Teams
The Manila office works with teams in New York, Toronto and other locations and focuses on developing campaign extensions and adaptations, while original concept work is usually developed by The Bloc or other network agencies. Its team includes medical doctors, PhDs, designers, developers, copywriters, creative technologists, strategists and sound editors.
Across the network, The Bloc offers marketing, market access and medical communications built on BE-COMMS, its proprietary operating system, along with branding, strategy, creative, omnichannel and customer experience planning, social planning and optimization, CRM, consulting and analytics.
A Fatty Liver Launch and Izervay Work for Astellas
The agency lists expertise in general medicine, oncology, rare disease, genomics, health technology, market access and wellness. In its 2024 network profile, The Bloc said a global launch win in fatty liver disease came from a collaboration between its U.S., Philippine and UK teams. Its 2025 profile names Astellas as a client and cites work on Izervay for geographic atrophy, and the agency reports that its client list includes several brands with annual sales of $1 billion or more.
This is pharmaceutical brand work. Hospitals and clinics looking for patient acquisition will find the offer aimed at drug and health technology brands instead.
Global Brand Contract or Local Manila Retainer
No fees or contract terms are published, so quotes are custom. Ask whether Manila work is billed through a global brand contract or a local retainer, and how adaptation work is scoped and charged per asset or per market.
Can Manila Lead Original Concepts?
- Which brands has the Manila team adapted or extended in the past year, and for which markets?
- Can the Manila office lead original concept work for a Philippine brand, or does that sit with another office?
- How do your medical doctors and PhDs in Manila support medical, legal and regulatory review?
- How do you handle healthcare professional and patient data under the Data Privacy Act of 2012?
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