Berlin healthcare advertising agency building campaigns, websites, social media and recruiting work for pharma companies, hospitals, insurers and medtech firms.
Healthcare only
| Headquarters | Berlin, Berlin, Germany |
|---|---|
| Healthcare focus | Healthcare only |
| Best for | Hospitals, health insurers and pharma brands in Germany wanting campaigns plus digital channels from one Berlin team |
| Published pricing | Custom quotes only |
| Platform partnerships | Google Partner |
mcs is a healthcare advertising agency at Pappelallee 78/79 in Berlin. Its About page says it has developed strategies for pharma, medtech and healthcare clients since 2006, giving it close to 20 years in the sector. The team includes specialists in content, UX and UI, social media and development, and five team members are named on the site.
The agency describes itself as a licensed Google partner and says it focuses on the challenges of healthcare and pharma marketing, including regulatory rules.
Named services are Healthcare Social Media, Healthcare Websites, Brand Management and Corporate Design, Healthcare Campaigns, SEO, SEA and Content Marketing, Digital Experiences, Strategy and Creation, and Recruiting and Employer Branding.
A separate clinic marketing offer covers patient outreach, Zuweisermarketing (referral marketing aimed at referring doctors), employer branding, corporate design, websites, campaigns across print, online, social and video, and Google Ads. The agency also markets a branding package it calls Brand Therapy.
Hospital and health system clients named include Charité Universitätsmedizin Berlin, Vivantes Klinikum, Franziskus Krankenhaus, DRK Kliniken Berlin, Vamed and Theodor-Wenzel-Werk. Pharma and medtech clients include Gilead, Berlin-Chemie, STADA, Theramex, Fractyl Health and Melag, alongside the insurers AOK and IKK BB.
Case studies include a data protection awareness campaign for more than 20,000 Charité employees, an omnichannel launch for a type 2 diabetes treatment for Fractyl Health, a Femarelle campaign for Theramex, a hepatitis C awareness campaign for Gilead and a gout patient guide for Berlin-Chemie. For a nursing recruitment campaign, the agency reports many unsolicited applications and near-full staffing of open roles, without figures.
mcs does not publish prices. It offers a free consultation and invites quote requests through its contact page. Ask whether ongoing social media and paid search are billed as retainers or per project, and how media spend is handled.
Hospitals and public bodies often need to run a tender. Ask whether the agency can supply references, team details and day rates in the format your procurement process requires, and whether its website projects include accessibility work, which it lists as a separate offer.
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