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WAX

Miami, Florida, United States

Miami healthcare marketing agency with a dedicated oncology program for cancer centers covering strategy, branding, search, paid media and referral campaigns.

Healthcare is a core vertical5.0 based on 5 Google reviews

Homepage of WAX
The agency’s homepage

Key Facts

HeadquartersMiami, Florida, United States
Healthcare focusHealthcare is a core vertical
Best forCancer centers and oncology groups wanting brand, referral and search marketing
Published pricingCustom quote
Platform partnershipsGoogle Partner

Highlights

  • Dedicated oncology digital marketing for cancer centers and oncology practices
  • Separate messaging for patients, caregivers, primary care physicians and oncology specialists
  • Reporting on appointment requests, share of voice and referral volume
  • Also serves orthopedic and behavioral health clients

Independent review record

Client Reputation Chart

Recorded Oct 31, 2026

Composite rating5.0/5Excellent
Client reviews5counted across all sites
Review sites1independent sources
Ratings for WAX on public review sites
SourceRatingRange 1 to 5Reviews
Google5.0/55

Ratings as shown on each review site on Oct 31, 2026. The composite is weighted by review count.

A Downtown Miami Agency With Oncology Pages

WAX is a healthcare marketing agency on NE 1st Street in downtown Miami, Florida. Healthcare is a core part of its business, with specialty programs for oncology, orthopedics and behavioral health. Its oncology clients include cancer centers across the country.

Precision Audience Targeting and Physician B2B Campaigns

WAX groups its services into branding, marketing strategy, precision audience targeting, media and advertising, creative services and web services. Oncology digital work includes:

  • SEO and local search
  • Paid search and display
  • Content marketing and social media
  • B2B campaigns aimed at referring physicians
  • Performance analytics

Strategy work covers competitive market analysis, brand positioning, patient journey mapping and channel planning. WAX is a Google Partner.

Four Cancer Care Audiences and Referral Reporting

WAX builds oncology marketing around four audiences: patients, caregivers, primary care physicians and oncology specialists. In cancer care, many patients arrive through referrals and family members often do the research. Reporting tracks appointment requests, site traffic, share of voice and referral volume, not just clicks.

Its orthopedic and behavioral health work extends its experience to multi-specialty health systems.

Separate B2B Physician and Consumer Ad Pricing

Proposals are custom and separate strategy and creative fees from paid media budgets.

Strengths and Considerations

Strengths

  • Oncology strategy that includes physician referral audiences
  • Branding, media and web services in one agency
  • Goal-based reporting tied to appointment requests

Considerations

  • Single Miami office

Specialties and Services

Healthcare specialties served

Marketing services offered

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