Unlock Health

Eruptr, SPM Group and DECODE Combined in Nashville

Unlock Health is a marketing communications agency and managed care consultancy that works only with healthcare providers. It is headquartered in Nashville, Tennessee, and its about page also lists an office in Chicago. The company was formed by bringing together Eruptr, SPM Group and DECODE, and its CEO said it had 328 employees in 2024. It serves hospitals and health systems, physicians and specialty groups, senior living, behavioral health and associations.

Managed Care Contracting Beside Paid Media and Brand

Its marketing services include strategy and brand, paid media and lead generation, creative, content and engagement, digital experience, business intelligence and analytics, health risk assessments and strategic communications. A separate managed care team handles payer strategy, contract negotiations, modeling and communications, and the agency says it has led more than 2,100 provider negotiations across 49 states. It runs its own platforms, including health risk assessments and a secure conversion tool, which it says hold HITRUST r2 certification.

A Spine Health Risk Assessment for 120 Locations

Pain management is shown through a case study for National Spine & Pain Centers, a provider with more than 120 locations and 750 affiliated clinicians. Unlock Health built a back and neck health risk assessment to capture and track leads, shortened it after testing, used an education-focused tone to address the stress of chronic pain, and paired it with search advertising and timed follow-up outreach. The agency reports 2,102 leads, 1,479 completed assessments, a 52 percent lead capture rate, a 10 percent sustained conversion rate, a 324 percent return on investment and a cost of $296 per revenue-generating appointment.

Its other published clients include Nebraska Medicine, Nuvance Health, Virtua Health, University of Iowa Health Care and Froedtert. The agency says it won 35 awards in 2024, including Modern Healthcare’s Best in Business for Marketing and PR and a place on the MM+M Agency 100.

Minimum Engagements for Smaller Pain Practices

Unlock Health does not publish pricing or contract terms. Its scale and client list lean toward large groups and health systems, so smaller pain practices should ask about minimum engagement sizes, and whether health risk assessments carry a separate platform fee.

Costing an HRA Program for a Smaller Practice

• What would a health risk assessment program like the National Spine & Pain Centers one cost for a practice our size?
• Will you sign a Business Associate Agreement covering the assessment platform and follow-up outreach?
• Who owns the lead data and assessment responses if we end the contract?
• Which office and team would manage our account day to day?