The Netherlands’ First Dentist-Only Agency, Founded 2019
TopPraktijk B.V. is a dental marketing agency based at De Brand in Amersfoort, in the province of Utrecht. The company says that in 2019 it became the first marketing agency in the Netherlands to specialize fully in marketing for dentists. It claims to have served more than 100 practices and reports an average client rating of 9.6.
Dental practices are the core market, including owners who are starting, taking over or growing a practice. A physiotherapy client and a surgery-related project also appear among its work.
Window Lettering, Review Monitoring and Team Training
The service list is broad for a niche agency. It covers strategy, branding and corporate identity (huisstijl), custom websites, SEO, Google Ads and social media. Offline and in-practice work includes photography, video, print, practice signage and window lettering. The agency also offers social media moderation, patient review monitoring and team training.
Named staff include Karim, a practice marketing specialist for Google Ads, and Tom on the design side. The site refers to a wider team of specialists without a full roster.
Atlas Dental Care, IJssel Dental and Tromp Tandartsen
Clients named on the dental page include Atlas Dental Care in Eindhoven, The Smile Gallery, Tandartspraktijk René, IJssel Dental in Zwolle, Tromp Tandartsen in Groningen, Deko Dental in Zoetermeer, Tandartsencentrum Kostverlorenhof, Sedatie Tandarts Flevoland, Kids4Surgery and Fysiotherapie Soestdijk. Testimonials describe growth in new patients after working with the team. The agency does not publish metrics such as cost per new patient or booking numbers.
No Standard Packages and Quotes After Intake
There are no standard packages. Pricing is set after an intake, and the site promises no hidden costs and an honest quote in advance. The first conversation is free and non-binding. General terms are linked as a PDF, so read them for notice periods and minimum terms before signing, and ask whether Google Ads spend is paid directly by the practice.
For practices with several locations, ask whether each site gets its own Google Ads campaign and landing pages, and how review monitoring is split between locations. The agency’s review figures come from different sources and scales, so ask for current Google data rather than the site average alone.
Which Clients Compete With Us Locally?
- What is your typical cost per new patient from Google Ads for practices like ours?
- Do we own the website, photos and ad accounts if we leave?
- How does review monitoring work and who replies to reviews?
- Which of your current clients compete with us locally?
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