A Trafford Park Consultancy That Began With a Brother’s Clinic
The Fresh is a dental and healthcare marketing consultancy with an office at Warren Bruce Court in Trafford Park, Manchester. Its about page traces the business to 2006, when director Prav Solanki, then finishing a post-medical PhD, helped market the first of several dental clinics opened by his brother Kailesh. Other practices followed, and the work grew into a small, close-knit agency.
In September 2024 BusinessCloud reported that Agilio Software, a Sheffield company that builds operations software for healthcare providers, had acquired The Fresh. The homepage describes the firm as a full-service growth agency for dental and healthcare clinics.
Hand-Coded Sites and Custom Patient Journey CRMs
Work is split into four areas. Marketing covers Ads and PPC on Google and Facebook, SEO, content marketing with written and video content, email campaigns, and print advertising. Creative covers web design, branding, copy, print and collateral, video production and photography.
Development covers hand-coded web development, custom CRMs that automate the patient journey, online platforms such as a dental training portal, and hosting with backups and security auditing. Consultancy adds online and offline analytics, customer journey design, front-desk training, phone call optimization, resource and cash flow planning, recruitment and leadership coaching led by Solanki.
Dental Clients Staying 10 to 15 Years
Dentistry is the clear core of the business. The marketing page says the team has worked with hundreds of dental and healthcare companies, and the consultancy page cites close to a decade of healthcare consultancy experience. Client testimonials on the homepage describe a large increase in new patients and conversions and relationships running 10 to 15 years.
The agency reports that its custom CRMs are proven to quadruple conversions for high-end practices. The recent projects section of the homepage was marked as coming soon when checked, so buyers should ask for examples and figures directly.
Discovery Calls, CRM Licences and Setup Fees
The Fresh does not publish fees or packages. The development page says hand-coded sites do not mean a premium price, but quotes are custom and start with a discovery call. Ask for the monthly retainer, the cost of any CRM license, setup fees, notice periods and whether ad spend is billed separately.
Agilio Ownership and Exporting CRM Data
- Can you share recent dental case studies with enquiry and conversion figures?
- If we use your custom CRM, who owns the patient data and can we export it if we leave?
- How does Agilio ownership affect the products or software you recommend?
- How do you handle patient data under UK GDPR in forms, call recordings and the CRM?
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