Ellie Bakker’s Moreton Bay Agency Running Since 2017
Splice Marketing is a healthcare marketing agency based in Brendale, north of Brisbane in the Moreton Bay region of Queensland. Its homepage calls it a specialist healthcare growth marketing agency operating since 2017, and it positions itself as full-service. Founder and CEO Ellie Bakker leads the business, and a January 2025 rebrand introduced a tagline built around taking only healthcare clients, according to trade outlet B&T, which reported a team of 25 at the time.
The agency claims more than 500 healthcare clients and shows logos for groups such as 1300SMILES, RACGP, AMA and Brisbane Spine Clinic.
Start Up, Scale Up Packages and Inclusive Marketing
The service menu lists Branding, Strategy, Websites, Videography, Business Consulting, Search Engine Marketing, Social Media Marketing, Content Marketing, and Digital Advertising and PR. It also lists Accessible and Inclusive Marketing, plus a Corporate Social Responsibility program built around sponsorships.
Packages are framed around three stages called Start Up, Scale Up and Supercharge. For reporting, the agency says clients receive a comprehensive report every 90 days and access to a proprietary analytics dashboard called Splice Live.
Pre-Launch AHPRA and TGA Checks and The Brisbane Spine Clinic
Splice names allied health, dentists, general practitioners, medical specialists, surgeons, health organizations, pharmaceutical and medical device companies as its audiences. It states that marketing is checked against current AHPRA and TGA advertising requirements before launch.
Published results include The Brisbane Spine Clinic, which the agency says it has managed since its 2017 launch and which now runs three sites and two spin-off businesses. It reports 900 percent growth for Neurofit Brain through SEO and content, and a 40 percent rise in website conversions within eight months for Moonee Valley Specialist Centre. The homepage also lists a Medical Marketing Agency of the Year 2023 award along with local business award mentions.
Cost Set by Practice Size and Growth Stage
No fixed prices are published. The site says cost depends on business size, growth stage and the services needed, and offers a free 30-minute strategy session. Scope, deliverables and terms are agreed before work begins, but no minimum term is published.
Monthly Reports Beyond the 90-Day Review
- Which package stage fits our practice, and what does each include month to month?
- Can we get monthly reporting in addition to the 90-day review and Splice Live dashboard?
- Who on the team reviews AHPRA and TGA compliance for our ads and website copy?
- Do we keep ownership of the website, brand files and ad accounts if we leave?
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