Physician Referral Marketing

A Michigan Agency Named for Doctor-to-Doctor Outreach

Physician Referral Marketing is a healthcare marketing agency with a mailing address at 23211 Woodward Avenue in Ferndale, Michigan. The name comes from one of its core services, physician liaison work. A liaison visits other doctors’ offices and builds referral ties with the staff who send patients out. The agency works only with medical practices and keeps separate sections for each specialty it serves, urology among them.

Liaison Work Next to Search, Ads and Reviews

Services cover custom website design, SEO, local search, PPC advertising, social media marketing and reputation management. Doctor-to-doctor networking runs as its own service line. The site menu also lists graphic design, plus sensitivity and implicit bias training for practice staff.

For urology, the agency has four separate pages: urologist websites, urology SEO, urology PPC and urology social media. Each describes how the channel fits a urology group’s patient mix.

Overactive Bladder and Men’s Health Messaging

The urology section writes campaigns for two patient groups. One is overactive bladder. The other is men’s health, covering low testosterone, erectile dysfunction, BPH and prostate concerns. Each group gets its own ad copy and landing pages, and the agency builds custom urology websites to carry them.

The agency pairs those patient campaigns with liaison visits to referring offices. A urology group could use the liaison to reach primary care and OB-GYN offices while the ads reach patients directly, with one team running both. Groups comparing agencies can ask for references from urology practices of a similar size and payer mix, and ask to see sample OAB and men’s health ads.

Budget Talks Happen Through the Contact Form

Pricing is quoted per practice. The contact form includes an option to receive pricing information. The agency says its approach is meant to get the most return from each marketing dollar. Ask how it measures that return when many referrals arrive by fax or phone instead of web forms.

What a Urology Group Should Ask First

• How many urology practices do you work with now, and in which markets?
• Is the physician liaison a dedicated person, and how often would they visit referring offices?
• Who owns the website, ad accounts and review profiles if we part ways?
• Will you sign a Business Associate Agreement for call tracking or patient forms?