Nancy Pascual’s Pasig PR Agency With 25 Years Behind It
NGP Integrated Marketing Communications, or NGP-IMC, is a Philippine public relations and digital agency led by president and CEO Nancy G. Pascual. It works from Common Ground Ortigas on Level 10 of the IBP Tower on Jade Drive, Ortigas Center, Pasig City, and says meetings there are by appointment. The agency says it has spent 25 years in public relations.
Healthcare is one of several sectors it works in. Its FAQ states that it has worked with pharmaceutical clients, and pharma advocacy is one of the case studies it features.
Media Tours, Crisis Preparedness and TikTok Content
Services fall into three groups. Public relations covers press releases and seeding, broadcast and media engagement, media familiarization tours, PR kits, stakeholder engagement, media training, and crisis preparedness and management.
Digital marketing covers social media community management, content marketing, TikTok marketing, blog development, webinar and podcast production, digital PR and SEO, ads management, website development, and influencer marketing. Integrated campaigns tie these to product launches, corporate events and exhibitions. The agency presents this as a way to link earned media coverage with on-ground activations and paid digital support, which suits launches that need press and community reach at the same time.
Hope From Within, a Cancer Advocacy Push for MSD
Its featured healthcare work is Hope From Within for MSD in the Philippines, a cancer advocacy campaign that shares information on early testing, diagnosis and treatment options. The site also carries a testimonial from an MSD product manager and a patient engagement lead describing their work with the agency.
The agency does not publish results figures for its pharma work on the pages reviewed. For a pharma brand, its mix of media briefings, patient education content, social media and influencer outreach maps closely to disease awareness work.
Splitting PR, Digital and Event Fees for Pharma
No fees are published, so quotes are custom. For pharma work, ask how retainers and project fees are split between PR, digital and events, and how media monitoring is reported. It is also worth asking whether webinar and podcast production for healthcare professionals is priced per episode or bundled into a retainer.
Influencer Vetting and Crisis Leads for Pharma Brands
- Which other pharma or healthcare clients have you supported besides MSD?
- How do you route patient stories and medical claims through our medical and regulatory review?
- Who on your team handles crisis response for a product or safety issue?
- How do you vet influencers for health campaigns?
Write a Review