A Lenexa Agency Split Between Health and Skilled Trades
Lure Creative is a digital marketing agency based in Lenexa, Kansas, in the Kansas City metro area. It calls itself a full-service digital marketing agency and organizes its work around two industry groups: health and wellness, and skilled trade services. Healthcare is one of the two pillars of the business rather than a side vertical, and its industries page lists dozens of medical fields it targets, from urologists and cancer care to audiologists, dentists, hospitals and vein clinics.
AI-Ready Search, Google Ads and In-House Photography
The agency lists search engine optimization, PPC and Google Ads management, social media marketing, content marketing, website design and development, and photography and videography. Its homepage also promotes an AI-driven marketing service and talks about building strategies that are ready for AI-driven search. In its urology case study the agency combined website design, content strategy, SEO, Google Ads, Facebook Ads and social media management with radio and print placements, so buyers can expect digital and traditional media planned together.
From 780 to 15,972 Annual Leads at KCUC Urology & Oncology
Urology and oncology are the clearest specialties in its published work. The agency ran a long-term positioning and rebranding campaign for a Kansas City clinic that changed its name from KC Urology Care to KCUC Urology & Oncology. Lure Creative reports that annual leads grew from 780 to 15,972, website page views rose 305 percent and top-three keyword rankings grew from 24 to 168. It says organic search drove about 71 percent of leads, and that Google Ads produced 3,836 leads at a combined cost per conversion of $5.42 against a $90 to $100 target.
Other health clients shown on its site include Associated Audiologists, the Vein Clinic of Greater Kansas City, Bates County Memorial Hospital and the Kansas City Proton Institute, a cancer treatment center. The agency also publishes a page aimed specifically at urologist web design.
Ad Spend Billed Apart and No Long-Term Contract
Lure Creative does not publish prices, and quotes are custom after a free consultation. Its homepage states that it does not require long-term contracts. Practices should ask how ad spend is billed separately from management fees, what a typical first-year budget looks like for a combined digital and traditional plan, and what notice period applies if they leave.
Paid Versus Organic Credit for the KCUC Lead Growth
- What did the KCUC campaign cost each month, and how much of the lead growth came from paid versus organic channels?
- Will you sign a Business Associate Agreement, and how do you handle tracking on appointment request forms?
- Who owns the website, Google Ads account and analytics data if we end the relationship?
- How many of your current clients are urology or oncology practices outside the Kansas City area?
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