A Gulf Coast Direct Mail Firm Run by a Practice Owner
DAX Marketing Group lists its office at 12405 73rd Court in Largo, Florida. Garrett Morgan founded the company and also owns a hearing care practice, and every service page is written for hearing care practitioners and audiologists. Mail is the center of the work, with digital ads and phone coaching built around each drop.
Postcards, Propensity Models and IP-Matched Display Ads
Mail campaigns use postcards, letters and self-mailers with name-level personalization, carrier-route targeting and A/B tests of offers. A data science service filters lists by age, income and home ownership, removes households unlikely to respond, and runs propensity models on past response. Lists go through USPS NCOA and CASS processing. The stated goal is to mail fewer pieces and get more calls.
Digital Match pairs each mailing with IP-matched ads, Google Display retargeting, Facebook and Instagram ads, QR code tracking and landing pages that repeat the mail offer. Each campaign gets its own tracking number, and recorded calls feed coaching on scripts and objections. Patient lifecycle mailings cover onboarding, annual hearing tests, device upgrades, warranty reminders and tinnitus outreach.
Metro, Rural and Reactivation Campaigns for Hearing Clinics
The case study page lists three hearing clinic projects. For a multi-location clinic in a busy metro market, the firm reports a 47% rise in booked appointments within 60 days using Digital Match and call coaching. A rural clinic saw a response rate three times higher than its earlier campaigns without mailing to more homes. A reactivation campaign for inactive patients reached a 35% reactivation rate, with upgrade revenue described but not quantified.
Free Campaign Reviews Before Any Quote
DAX does not post prices or contract terms. It offers a free campaign review, which gives a clinic a chance to compare current cost per call with the firm’s projections. Printing and postage often make up a large share of a mail budget, so it is worth asking how those are billed next to strategy and design fees.
Questions for a Mail-First Hearing Care Partner
- How do you protect patient lists when they are used for reactivation mailings?
- Are printing and postage billed at cost or bundled into the campaign fee?
- Can we hear recorded call reviews from the coaching program before signing?
- Which clinic in your metro case study is closest to our market size?
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