A Cape Town Group With an Isle of Man Office
Ruby Digital is a South African digital marketing agency with offices in Cape Town, Johannesburg and Port Elizabeth, plus an office in Douglas on the Isle of Man. Justin Lester is listed as founder and CEO of Ruby Group, with Ebert Grobler as co-founder and COO and Francois Herbst as co-founder and group CFO. The about page says the agency grew into an international firm after Grobler and Herbst joined the leadership team in 2021.
Healthcare is one of a long list of industries the agency serves, alongside e-commerce, hospitality, real estate, SaaS and online gaming. It has a dedicated healthcare industry page and a published healthcare case study.
Booking Systems, Programmatic Ads and ROI Dashboards
The healthcare page lists patient journey work on site structure, landing pages and booking systems; SEO aimed at high-value healthcare keywords; Google Ads, Meta and programmatic campaigns; service pages, blogs, FAQs and email campaigns; local SEO for map listings; and dashboards that track patient acquisition and ROI.
Across the wider agency, Ruby Digital also offers social media, web development and hosting, account-based marketing and a service it calls AI SEO & GEO, aimed at visibility in AI-generated search answers. A related offer called Search Everywhere Optimisation is also listed.
An Anonymous Western Cape Aesthetics Chain
The healthcare page names private practices, clinics, hospitals, specialists, medical technology firms and multi-location clinic networks as target clients. Its main healthcare case study covers an anonymized Cape Town provider of non-surgical aesthetic treatments with clinics across the Western Cape.
For that client the agency reports, comparing April to June 2025 with August to October 2024, an 80.08% increase in booking form submissions, a 168.42% increase in contact form submissions and a 41.48% increase in returning users. The work combined content optimization, new blog content, structuring pages for featured snippets and AI summaries, and technical SEO fixes. The agency also lists Ultima, a nutrition brand, under health and wellness.
Separate SEO, Media and Content Figures to Request
Ruby Digital does not publish fees or contract terms. Ask for separate figures for SEO, paid media management and content, and confirm any minimum term.
POPIA Handling of Patient Enquiry Data
- Which healthcare clients besides the aesthetics case study can you discuss, and can we speak to one?
- How do you report on visibility in AI search tools such as ChatGPT and Google AI Overviews?
- How do you handle patient enquiry data from forms and ads under POPIA?
- Which office and which team members would run our account?
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