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Splice Marketing

Brendale, Queensland, AustraliaFounded 2017

Queensland healthcare-only agency providing branding, websites, search, social and video for allied health, dental, GP, specialist and pharmaceutical clients.

Healthcare onlyNo reviews yet

Homepage of Splice Marketing
The agency’s homepage

Key Facts

HeadquartersBrendale, Queensland, Australia
Founded2017
Healthcare focusHealthcare only
Best forAllied health and specialist practices wanting brand, website and search work from a healthcare-only team in Queensland
Published pricingNo fixed prices; costs depend on practice size, growth stage and services
Contract termsScope, deliverables and terms agreed in writing before work begins
Platform partnershipsGoogle Partner
AwardsMedical Marketing Agency of the Year 2023 (as listed on its site)

Highlights

  • Describes itself as a specialist healthcare growth marketing agency since 2017
  • Claims more than 500 healthcare clients
  • Reports managing The Brisbane Spine Clinic since its 2017 launch, now with three sites
  • Sends a full report every 90 days and offers a dashboard called Splice Live

Ellie Bakker’s Moreton Bay Agency Running Since 2017

Splice Marketing is a healthcare marketing agency based in Brendale, north of Brisbane in the Moreton Bay region of Queensland. Its homepage calls it a specialist healthcare growth marketing agency operating since 2017, and it positions itself as full-service. Founder and CEO Ellie Bakker leads the business, and a January 2025 rebrand introduced a tagline built around taking only healthcare clients, according to trade outlet B&T, which reported a team of 25 at the time.

The agency claims more than 500 healthcare clients and shows logos for groups such as 1300SMILES, RACGP, AMA and Brisbane Spine Clinic.

Start Up, Scale Up Packages and Inclusive Marketing

The service menu lists Branding, Strategy, Websites, Videography, Business Consulting, Search Engine Marketing, Social Media Marketing, Content Marketing, and Digital Advertising and PR. It also lists Accessible and Inclusive Marketing, plus a Corporate Social Responsibility program built around sponsorships.

Packages are framed around three stages called Start Up, Scale Up and Supercharge. For reporting, the agency says clients receive a comprehensive report every 90 days and access to a proprietary analytics dashboard called Splice Live.

Pre-Launch AHPRA and TGA Checks and The Brisbane Spine Clinic

Splice names allied health, dentists, general practitioners, medical specialists, surgeons, health organizations, pharmaceutical and medical device companies as its audiences. It states that marketing is checked against current AHPRA and TGA advertising requirements before launch.

Published results include The Brisbane Spine Clinic, which the agency says it has managed since its 2017 launch and which now runs three sites and two spin-off businesses. It reports 900 percent growth for Neurofit Brain through SEO and content, and a 40 percent rise in website conversions within eight months for Moonee Valley Specialist Centre. The homepage also lists a Medical Marketing Agency of the Year 2023 award along with local business award mentions.

Cost Set by Practice Size and Growth Stage

No fixed prices are published. The site says cost depends on business size, growth stage and the services needed, and offers a free 30-minute strategy session. Scope, deliverables and terms are agreed before work begins, but no minimum term is published.

Monthly Reports Beyond the 90-Day Review

  • Which package stage fits our practice, and what does each include month to month?
  • Can we get monthly reporting in addition to the 90-day review and Splice Live dashboard?
  • Who on the team reviews AHPRA and TGA compliance for our ads and website copy?
  • Do we keep ownership of the website, brand files and ad accounts if we leave?

Strengths and Considerations

Strengths

  • Healthcare-only client base with service pages for allied health, dentists, GPs, specialists and surgeons
  • Covers brand strategy, websites, videography and search under one roof
  • States that marketing is checked against AHPRA and TGA advertising requirements before going live

Considerations

  • No published prices; quotes depend on scope
  • Quarterly reporting cadence may be too slow for practices that want monthly reviews
  • No AI search optimization service mentioned on the pages reviewed

Specialties and Services

Healthcare specialties served

Marketing services offered

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