An Eye Doctor Directory That Also Sells Marketing
Specialty Vision is both an online directory of specialty eye doctors and a marketing agency for eye care practices. Founder and CEO Avner Engel leads it, with Ilan Manoim at co-founder level. It has a 20-person in-house team of SEO strategists, content specialists, developers, designers and video editors.
The operating company, GiveNGrow Ltd., is in Jerusalem, Israel. Most of its client work is with US practices.
Patient Quizzes, ampUP Lite and Multi-Location Coordination
- Custom websites and hosting
- Technical and local SEO
- AEO and GEO for AI search
- Content and provider or location pages
- Video production
- Google Business Profile management
- Google Ads and other paid media
- Review systems and request automation
- Print and design
- Multi-location coordination, patient quizzes and the ampUP Lite dashboard
Conversion tracking is HIPAA-safe and uses server-side tagging. Patient information is not shared with advertising providers.
Greenwich Ophthalmology Impressions Up 2,573%
It covers ophthalmology subspecialties such as cataract and IOLs, LASIK and refractive surgery, retina, glaucoma, cornea and oculoplastics. It also covers optometry niches like myopia management, vision therapy, specialty contact lenses and low vision.
Greenwich Ophthalmology Associates saw organic impressions rise 2,573%, organic clicks 706% and Google Business Profile calls 52% over 12 months. Insight Vision Optometry gained 51% in organic search year over year. An 18-location ophthalmology MSO cut cost per qualified lead 38% within 90 days. Every site it takes over grows 25% or more organically month over month.
Paid media management uses a tiered fee that drops as spend rises. Hosting costs rise modestly with location count, and growth programs generally are not charged per location. Every program is month-to-month, with 30 days’ notice for website engagements.
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