SHIFT Communications

A Padilla Division With Four US PR Offices

SHIFT Communications is a public relations and communications firm with offices in Boston, Chicago, New York and San Francisco. It is an AVENIR GLOBAL company and a division of Padilla, which gives it access to a network of 23 offices globally.

SHIFT serves technology and consumer brands. Healthcare is one of its main sectors, with more than 130 healthcare experts across the U.S., Canada and Europe.

A Six-Stage Performance Communications Model

SHIFT uses a performance communications model with six stages, from objectives and insights through activation, impact and optimization. Healthcare services include:

• Brand strategy and brand content
• Corporate and crisis communications
• Media relations
• Speaking and awards programs
• Thought leadership and strategic narrative
• Paid media, organic social and events

Its healthcare team includes 35 Ph.D. or M.D. medical writers and editors.

Doximity, Omada and Maven on the Health Roster

Its healthcare work spans advocacy, biotech, consumer health, clinical trials, health tech, medical devices, payers, pharma and providers. Its top healthcare clients include Doximity, Included Health, Omada, Maven, Myriad Genetics, Merck KGaA, MassGen, NCQA and the World Ovarian Cancer Coalition. It also works with diagnostics and drug discovery technology companies.

Case studies include Butterfly Network, a medical imaging company (sparking demand); Included Health (raising a health tech startup’s visibility); StageZero (lead generation); Grand Rounds and Doctor On Demand (winning share of voice); and the Clay Center for Young Healthy Minds at Massachusetts General Hospital (building trust).