A Downtown Miami Agency With Oncology Pages
WAX is a healthcare marketing agency on NE 1st Street in downtown Miami, Florida. Healthcare is a core part of its business, with specialty programs for oncology, orthopedics and behavioral health. Its oncology clients include cancer centers across the country.
Precision Audience Targeting and Physician B2B Campaigns
WAX groups its services into branding, marketing strategy, precision audience targeting, media and advertising, creative services and web services. Oncology digital work includes:
- SEO and local search
- Paid search and display
- Content marketing and social media
- B2B campaigns aimed at referring physicians
- Performance analytics
Strategy work covers competitive market analysis, brand positioning, patient journey mapping and channel planning. WAX is a Google Partner.
Four Cancer Care Audiences and Referral Reporting
WAX builds oncology marketing around four audiences: patients, caregivers, primary care physicians and oncology specialists. In cancer care, many patients arrive through referrals and family members often do the research. Reporting tracks appointment requests, site traffic, share of voice and referral volume, not just clicks.
Its orthopedic and behavioral health work extends its experience to multi-specialty health systems.
Separate B2B Physician and Consumer Ad Pricing
Proposals are custom and separate strategy and creative fees from paid media budgets.
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