A Medical-Only Agency Based in Ultimo, Sydney
Online Marketing For Doctors, which trades as OMD, is registered in Australia and lists its main office on Harris Street in Ultimo, Sydney. It also lists offices in South Yarra in Melbourne, Surfers Paradise on the Gold Coast and Portland Place in London. Its team page profiles 28 people, from account managers and content writers to separate heads of SEO, PPC and web development.
Medical practices are the whole client base. The agency says its campaigns are written to meet AHPRA advertising rules, which govern how Australian doctors can promote their services.
Search, Paid Ads and Patient Funnels
The service list runs from medical website design and SEO to Google Ads, Facebook and Instagram advertising, content marketing, reputation management and email marketing. OMD also sells CRM setup for medical practices, referral marketing, PR, photography and videography. A newer line is a 24/7 AI patient coordinator that answers enquiries outside office hours.
Paid social sits with a dedicated social PPC specialist, while search ads have their own PPC team.
Work for Elite Cardiology Medical Group
The clearest heart-health example on the site is Elite Cardiology Medical Group. The practice was expanding into the US and other English-speaking markets, and most of its traffic came from people who already knew its name. OMD reworked page copy and calls to action, fixed duplicate content, broken links and indexing problems, cleaned up title tags and headings, set up Google Business Profile and started a regular blog.
OMD says search traffic grew 400% within 90 days and total monthly visits rose 50% over the same period. Other published projects cover a Sydney vision clinic, Cura Medical Specialists, cosmetic surgeons and GP practices.
How OMD Quotes Its Work
No monthly fees are published. Website projects start with a pricing proposal form, and other services are quoted after a strategy call. OMD states that it is GDPR and HIPAA compliant.
Points to Raise With a Cardiology Practice in Mind
- Can you share baseline traffic and lead numbers behind the Elite Cardiology results?
- Which office and which account manager would handle our practice day to day?
- How do you keep ad copy within the advertising rules that apply to our country and specialty?
- Who owns the website, Google Ads account and CRM data if we stop working together?
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