Blacksmith Agency

Phoenix, Arizona, United States

Phoenix web design and digital marketing agency offering urgent care SEO, Google and Facebook ads, branding, websites and AI search optimization.

Healthcare is one of several verticals4.7 based on 17 Clutch reviewsBased on client reviews, they are responsive, friendly, creative and punctual.

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The agency’s homepage

Key Facts

Headquarters	Phoenix, Arizona, United States
Healthcare focus	Healthcare is one of several verticals
Best for	Urgent care operators wanting a new website plus local SEO and AI search work
Published pricing	Project budgets from under $20,000 to over $100,000; free consultation and tailored proposal

Highlights

Dedicated urgent care marketing and urgent care SEO services
Offers AI SEO, ChatGPT SEO, Perplexity SEO and Gemini SEO
Co-founded by Cherice and Dave McGowan
5.0 rating on Clutch and Google reviews

Independent review record

Client Reputation Chart

Recorded Oct 31, 2026

Composite rating4.7/5Excellent

Client reviews17counted across all sites

Review sites1independent sources

Based on client reviews, they are responsive, friendly, creative and punctual.

Ratings for Blacksmith Agency on public review sites
Source	Rating	Range 1 to 5	Reviews
Clutch	4.7/5		17

What Clients Praise

Clients say projects meet deadlines and are sometimes delivered ahead of schedule
Reviewers praise organized project management with regular meetings, clear notes and responsive communication
Clients value the creative design quality and the team acting as a strategic partner

What Clients Flag

Some clients report staff turnover and communication lapses that caused project delays
One client felt the agency went quiet between scheduled meetings and rarely checked in proactively
One reviewer felt pushed toward extra features beyond the stated budget and scope

Ratings as shown on each review site on Oct 31, 2026. The composite is weighted by review count.

Healthcare Is One Industry Among Many for the McGowans’ Firm

Blacksmith Agency is a web design and digital marketing firm on East Washington Street in Phoenix, Arizona, co-founded by Cherice and Dave McGowan. The team has 13 people. It serves a wide mix of industries, with its best-known work for brands such as VOSS Water and Tianma America. Healthcare work includes urgent care marketing, urgent care SEO and healthcare web design.

Urgent Care SEO, Paid Ads and Lead Generation

For urgent care clinics, Blacksmith offers urgent care SEO, PPC advertising, Google Ads, Facebook ads, SEO content optimization and lead generation, plus branding and web design. Its SEO process runs from an audit and strategy through on-page and technical implementation, Google Business Profile optimization, local content, link building and performance reporting. AI optimization services include AI SEO, ChatGPT SEO, Perplexity SEO and Gemini SEO.

Strong Results Elsewhere but None Shown for Urgent Care

Blacksmith works with urgent care centers and healthcare groups, and handled SEO and branding for healthcare client Laitek. Outside healthcare, Montium, a multifamily company, got 10 times more leads at an 87% lower cost per lead, and VOSS Water saw 60% user growth. The agency builds for ADA, GDPR and SOC 2 compliance and uses privacy-minded tracking.

Form Budgets Ranging From Under $20,000 to Over $100,000

Project budgets range from under $20,000 to more than $100,000. Work starts with a free, no-obligation consultation followed by a tailored proposal.

Strengths and Considerations

Strengths

Web design and development focus
AI search optimization services
Urgent care SEO process covering Google Business Profile, local content and link building

Considerations

Most case studies are outside healthcare

Specialties and Services

Healthcare specialties served

Urgent Care

Marketing services offered

SEO AEO and GEO PPC Web Design Branding

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