Swiss full-service agency combining pharmaceutical marketing, medical communication and market research for drug makers targeting doctors and pharmacists.
Healthcare only
| Headquarters | Steinhausen, Zug, Switzerland |
|---|---|
| Healthcare focus | Healthcare only |
| Best for | Pharma and medtech brand teams wanting Swiss HCP campaigns backed by physician and pharmacy research |
| Published pricing | Custom quotes only |
DocWorld AG describes itself as a full-service agency for pharmaceutical marketing, medical communication and market research in the Swiss healthcare sector. It is based at Sennweidstrasse 46 in Steinhausen, in the canton of Zug, and its site lists no other offices.
Healthcare is the whole business. The agency says its job is to bring complex medical content to the point for doctors, specialists, pharmacies and other healthcare professionals, and it describes a team that combines medical, scientific and communication expertise.
Work is split into four areas. Pharmaceutical Marketing covers campaign concepts and the localization of international campaigns for the Swiss market. Pharmaceutical Communication covers scientific brochures, journals, physician mailings, product inserts and expert boards.
Market Research runs studies among doctors and pharmacies, and Omnibus Surveys are sold as recurring products: med-panel, med-panel Specialists, pharm-panel and d-panel, plus a Spezial-Report Apotheken (special report on pharmacies). Having research and communication in one firm means a brand team can test messages with physicians before a campaign goes out.
The homepage client list includes Abbott, AbbVie, Bayer, Biogen, Boehringer Ingelheim, Fresenius Kabi, GlaxoSmithKline, Lundbeck, Novartis, Roche Diagnostics, Sandoz, Sanofi-aventis, Smith & Nephew, Viatris and Vifor Pharma, along with Swiss firms such as Spirig HealthCare and Schwabe Pharma.
Listed projects include localizing the Lundbeck Rexulti campaign, concept and rollout work for Lundbeck Vyepti, international and national campaigns for Bayer Xarelto, scientific journals for Sandoz MIND MATTERS, physician mailings and product inserts for Smith & Nephew wound management, laboratory service materials for Synlab Medisyn and expert boards with general practitioners for IBSA. The agency also lists market research on hearing loss for Neuroth.
DocWorld does not publish fees or contract terms, so quotes are custom. Ask whether omnibus survey questions are priced per question or per wave, how localization of an existing campaign is billed compared with new creative, and whether medical review and French or Italian versions are included in the quote. Also ask how long a typical omnibus wave takes from question deadline to final report.
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