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JPP Life Science Marketing & Business Development

Leiden, South Holland, Netherlands

Leiden Bio Science Park agency doing marketing and business development for biotech, medtech, CRO and CDMO companies across Europe.

Healthcare onlyNo reviews yet

Homepage of JPP Life Science Marketing & Business Development
The agency’s homepage

Key Facts

HeadquartersLeiden, South Holland, Netherlands
Healthcare focusHealthcare only
Best forBiotech scale-ups, CROs and CDMOs that need marketing and pipeline building in one small team
Published pricingCustom quotes; free Marketing Quick Scan for hollandbio members
Platform partnershipsMember of hollandbio

Highlights

  • Describes itself as the only Dutch marketing and BD agency focused only on life sciences
  • Office at PLNT on the Leiden Bio Science Park
  • Combines marketing with outreach and meeting generation
  • Supports events and conference presence for clients

Leiden Bio Science Park Agency Working Only in Life Sciences

JPP, trading as JustPushPlay B.V., is a marketing and business development agency for the life sciences sector. Its office is at PLNT on Langegracht in Leiden, part of the Leiden Bio Science Park. The company describes itself as the only Dutch marketing and business development agency that works exclusively in life sciences. Nick Veringmeier is named as its head in a December 2024 announcement by the industry association hollandbio, which JPP joined as a member.

Clients are biotechnology, medtech and life sciences service companies, including scale-ups, contract research organizations, contract manufacturers and specialist service providers.

Value Propositions, Outreach and Meeting Generation

Services cover commercial strategy and positioning, value propositions, branding, websites and web development with SEO, content writing, social media and campaigns. On the business development side JPP lists target-account identification, outreach and meeting generation, in-house marketing and BD support, webinar organization and event and conference support. Content formats named include LinkedIn posts, whitepapers, case studies, blog posts and product collateral, with campaign analytics.

For hollandbio members the agency offers a free Marketing Quick Scan covering SEO, website, LinkedIn and value proposition.

A Self-Published Agency Ranking Instead of Named Clients

All of JPP’s work is in life sciences. The hollandbio announcement says it has helped companies across Europe from biotechnology to medical devices. The agency does not publish client names or measured results. Its site hosts a ranking of 25 European life sciences marketing agencies for 2026 that includes JPP itself, so buyers should read that list as marketing material rather than an independent review.

Meeting Generation Priced by Retainer, Meeting or Result

No prices are published. Because JPP combines marketing with outreach, ask how meeting generation is priced, whether by retainer, by meeting or by result, and what targets are agreed up front. Also ask who owns the contact lists and CRM data built during the engagement.

JPP also hosts interns from local universities, according to a Leiden Bio Science Park listing, so ask which tasks are handled by senior staff and which by junior team members or interns. Clarify as well how event and conference support is billed when travel is involved.

Who Keeps the Target-Account Lists When the Work Ends?

  • Which biotech or CRO clients can you name as references?
  • How do you price outreach and meeting generation?
  • Who on your team writes scientific content, and what is their background?
  • Do we keep the target-account lists and CRM records at the end?

Strengths and Considerations

Strengths

  • Life sciences specialist close to a major Dutch biotech cluster
  • Mixes marketing with business development and lead outreach
  • Produces whitepapers, case studies and LinkedIn content for B2B buyers
  • Runs webinars for clients

Considerations

  • B2B life sciences only; not suited to clinics or patient marketing
  • No client names published
  • Its own ranking of European life sciences agencies lists itself, so treat it as self-promotion

Specialties and Services

Healthcare specialties served

Marketing services offered

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