Marketing Service
Full-service firms run search, paid ads, social, reviews and websites under one roof for practices, clinics and health systems. Use this guide to judge which agencies understand patient privacy, platform health policies and how patients actually book.
Sydney, Australia
Healthcare only
Sydney-founded medical marketing company building websites, patient education videos, SEO and advertising for practices, hospitals and medical societies.
Amsterdam, Netherlands
Healthcare is a core vertical
Amsterdam-Noord communications agency with a long-running healthcare practice serving hospitals, elderly care and disability care organizations.
| Agency | Headquarters | Healthcare focus | Core services | Published pricing |
|---|---|---|---|---|
| Your Practice Online | Sydney, Australia | Healthcare only | SEO, PPC, Social Media | Custom quote |
| Zuurstof | Amsterdam, Netherlands | Healthcare is a core vertical | SEO, AEO and GEO, Web Design | Custom quotes; free second opinion on marketing communication |
Pricing and terms as of each profile’s last verified date.
A full-service agency should connect every channel to booked appointments, not just clicks. Ask finalists for work with practices like yours.
HIPAA shapes most of what a full-service agency can do with patient data. Guidance from the HHS Office for Civil Rights (OCR) on online tracking says tracking tools on logged-in pages such as patient portals generally have access to protected health information, that vendors receiving it need a business associate agreement, and that a cookie banner is not a HIPAA authorization. In June 2024 a federal court in Texas vacated the part of that guidance covering public pages viewed by visitors who are not logged in, so ask how the agency treats both kinds of pages. HIPAA also generally requires a patient’s written authorization before their information is used for marketing, with exceptions such as treatment communications.
Ad platforms add their own layer. Google bars Customer Match, remarketing lists and lookalike segments for ads that promote in its health category, and requires certification for addiction services, online pharmacies and telemedicine. Meta removed health-cause targeting options in 2022 and, since January 2025, has restricted the data many health and wellness advertisers can send it. The FTC’s rule on consumer reviews and testimonials, in effect since October 2024, bans fake reviews and rewards tied to positive sentiment. State licensing boards also set advertising rules for licensees, so check claims with counsel or your board.
Most full-service relationships start with an audit of your website, listings, ad accounts, tracking and reviews, followed by a written plan with priorities for the first quarter. Work is usually billed as a monthly retainer, with ad spend paid separately to the platforms. Some agencies ask for a minimum term, so read the termination clause and confirm what happens to accounts, content and data when you leave.
Expect monthly reporting at a minimum, and push for reports that tie spend to calls, form submissions and booked visits by location and service line. Ask who your day-to-day contact is, how many clients they manage, and which parts of the work are subcontracted or offshored, since every subcontractor touching patient data may need its own agreement.
A full-service healthcare agency plans and runs patient acquisition across channels, typically search optimization, paid search and social ads, social media, reputation management, content and website work. The better ones also handle call tracking, privacy-aware analytics and reporting that ties marketing to booked appointments. Some specialize in one area, such as dental or behavioral health, while others work across specialties and health systems.
Fees depend on the number of channels, locations and how much content and creative you need, and agencies price very differently. Most bill a monthly retainer and treat ad spend as a separate line paid to Google or Meta. Ask finalists for an itemized proposal so you can compare management fees, setup costs and ad budgets on equal terms.
Under HIPAA, a vendor that creates, receives, maintains or transmits protected health information on behalf of a covered provider is generally a business associate and needs a business associate agreement. Agencies that handle intake data, patient lists, call recordings or tracking on logged-in pages often fall into that group. Ask your counsel to confirm based on the actual work.
Paid search and social can produce calls within weeks once ads are approved and tracking works, though healthcare policy reviews and certifications can add time. Search optimization, content and reputation work usually build over several months. Ask the agency to set milestones for the first ninety days, such as tracking fixes and listing cleanup, before judging growth.
A specialist is more likely to know HIPAA limits on tracking, Google and Meta health ad policies and state board advertising rules, which can save months of disapproved ads and rework. A generalist may bring stronger creative or lower fees. If you choose a generalist, ask specific questions about business associate agreements, restricted targeting and review practices before signing.
Tell us about your practice, budget and goals. We will suggest agencies from this directory that match, and you decide who to contact.
