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Edot Digital

Sandton, Gauteng, South AfricaFounded 1999

Sandton web and digital marketing agency with a medical portfolio, building clinic websites, online stores, SEO and Google Ads for aesthetic and specialist clinics.

Healthcare is one of several verticalsNo reviews yet

Homepage of Edot Digital
The agency’s homepage

Key Facts

HeadquartersSandton, Gauteng, South Africa
Founded1999
Healthcare focusHealthcare is one of several verticals
Best forAesthetic clinics and specialists in Gauteng wanting a website, online store and Google Ads under one owner-managed team
Published pricingCustom quotes only
Platform partnershipsGoogle Partner

Highlights

  • States it has been creating digital experiences since 1999
  • Has worked with Sandton Aesthetic Institute since 2007 on its website, booking, store and campaigns
  • Medical portfolio includes Surgeons For Little Lives, LCM Clinic, Dr Doug Beere and Dr Chris Snijman
  • States it is a Google Partner

Owner-Managed and Hands-On in Sandton

Edot Digital is a web design and digital marketing agency in Sandton, Johannesburg. Its footer says it has been creating digital experiences since 1999, and the site describes the business as owner-managed and hands-on. Client reviews name Steve Parsons and Retha as the main contacts.

Healthcare is one of several sectors in its portfolio rather than its only focus. The portfolio has a medical category that includes an aesthetic clinic, specialist doctors and a surgical charity.

Online Stores, Technical SEO and Managed Google Ads

Listed services are website design and development, e-commerce and online stores, branding and creative design, hosting, technical SEO, content writing, user experience work, and managed Google Ads campaigns. The agency states that, as a Google Partner, it specializes in Google Ads and Analytics.

In its medical work Edot has combined these into ongoing programs: a site and booking system, monthly blog content, email campaigns run through a CRM, and paid search, all looked after by the same small team.

Serving Sandton Aesthetic Institute Since 2007

The main published case study covers Sandton Aesthetic Institute, a Johannesburg aesthetic clinic led by Dr Alastair Clark, which Edot says it has served since 2007. The work includes a responsive website, online booking, a monthly blog promoted on social media, an online store for the clinic’s homecare range and other skincare brands, micro-sites for specific treatments, and a campaign site for a supplement product.

Ongoing work for the clinic covers graphic design, organic SEO, Google Ads and email marketing. The agency says the online channels play a key role in driving treatment bookings and that the store has seen significant growth in online sales, though it does not publish figures. Other medical portfolio entries include Surgeons For Little Lives, LCM Clinic, Dr Doug Beere and Dr Chris Snijman.

Fixed Build Quotes Plus Monthly Ads and Hosting

Edot does not publish prices. Ask for a fixed quote for any website or store build, a separate monthly figure for SEO and Google Ads management, and the hosting costs after launch.

HPCSA Rules for Treatment Pages and Clinic Sales Data

  • Can you share traffic, booking or sales figures from your aesthetic clinic work?
  • Who owns the website, domain and Google Ads account if we leave?
  • How do you keep treatment pages and ads in line with HPCSA advertising rules?
  • What is included in ongoing hosting and support, and what is billed per hour?

Strengths and Considerations

Strengths

  • Long-running relationship with an aesthetic clinic client
  • Builds e-commerce stores linked to clinic bookings
  • Owner-managed, hands-on team according to its site
  • Combines web builds with SEO, Google Ads and email

Considerations

  • Healthcare is one vertical among many; no dedicated healthcare service page
  • Case study results are described in general terms without figures
  • No published pricing

Specialties and Services

Healthcare specialties served

Marketing services offered

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