Media Logic

An Albany Agency Split Across Health, Finance and B2B

Media Logic is a marketing agency at Tower Place in Albany, New York. The business has three areas of expertise: healthcare, financial services and B2B.

In healthcare it covers both providers and payers: hospitals and health systems, health insurance, Medicare Annual Enrollment Period marketing and New-to-Medicare marketing. It has developed dozens of branding and lead generation campaigns for provider organizations.

Service Line Campaigns, Seminar Drives and Brand Research

Hospital work centers on brand strategy, service line campaigns and lead generation. The work includes:

• Consumer advertising campaigns
• Post-merger branding
• Educational seminar registration drives
• Consumer insights research to shape a brand platform
• Social content marketing

Cardiac Surgery and Post-Merger Work for St. Peter’s

For St. Peter’s Health Partners in the New York Capital Region, Media Logic ran a cardiac surgery campaign that raised awareness of the service line. It also handled branding after a merger to establish the new system’s identity, and an urgent care technology launch.

For Bassett Healthcare Network in central New York, an orthopedic campaign drove consumers to register for educational seminars. A consumer insights project for Bassett produced the line “We see people, not patients.”

Project or Retainer Billing for Hospital Campaigns

Pricing is quoted per project or client.