Brazzell Marketing Agency

A Blue Ridge Agency Focused on Care at Home

Brazzell Marketing Agency lists its office at 44 Dewberry Dr in Woodlawn, Virginia, and calls itself the country’s longest-running home health marketing agency. Its clients are outpatient and community-based providers: home care, home health, hospice and physical therapy. The site says it works with large organizations and with agencies that have just opened. It holds BBB A+ accreditation.

Streaming TV Spots, Brochures and Referral Newsletters

The service list mixes digital and print. Websites come with hosting, a domain and corporate email, and the agency says its sites use HIPAA-safe architecture. SEO is sold alongside a faster visibility product called Search Results Now. Advertising covers streaming TV, radio and audio placements on services such as Pandora, Spotify and iHeart Radio, plus NewsLink placements on news sites.

Print work includes brochures, ad design and printing, with brochure templates for home care, NEMT and healthcare staffing. Patient newsletters, branded HIPAA-compliant email, social media marketing and corporate identity design are also listed. A program called Referral Doubling is aimed at the discharge planners and physicians who send patients to home care.

Home Care Owners Who Grew Into Larger Businesses

The site says several providers doubled new patient intake within a few months and that some home care agencies grew into multimillion-dollar businesses within a few years. Clients are not named, so an owner can ask for references from a home health or hospice agency in a similar market.

Order Forms With Prices Posted Up Front

Brazzell is one of few agencies in this field that posts prices. Programs start under $200 per month, websites run under $150 per year with hosting, and video advertising starts at about $200 per month. Orders go through forms that include design work, a card on file and an hourly work agreement, so a buyer can confirm which tasks fall under the flat price and which are billed by the hour. Hosting renews each year, so the website fee belongs in the annual budget.

Questions a Hospice Director Can Bring to Woodlawn

• Which home health or hospice clients can we contact as references?
• What does the hourly work agreement cover once the website is live?
• How do you measure referrals from the Referral Doubling program?
• Will you sign a Business Associate Agreement for the HIPAA-compliant email service?