PLMR

A Westminster Communications Firm With a Care Sector Desk

PLMR is a public relations and communications consultancy headquartered at 29 Great Smith Street in Westminster, London. It lists six further UK offices, in Birmingham, Chelmsford, Coventry, Glasgow, Ipswich and Liverpool. Health and social care is one of its specialisms, and the firm keeps a dedicated page on social media management for organisations in that sector. Some of its health work is credited to PLMR Genesis, a team within the group.

Event Posts, Staff Training and Automated Sharing for Care Providers

The health and social care social media service covers three kinds of work. The team plans social activity around sector moments, such as care home open days and International Nurses Day. It runs training seminars that bring clients’ own staff up to date on digital and social media changes in the sector. It also sets up automated links between a client’s website and its social channels, so new blog posts and news stories are shared without manual posting.

That mix may suit a care group or community health service whose staff already post locally and who want structure, training and a steady flow of content rather than full outsourcing.

Care Homes, Diabetes Services and Workforce Platforms

The page names four clients. PLMR says it boosted the social media presence of Holmes Care Group, a UK care home group, and helped FirstCare, an absence management platform, develop its social media voice. PLMR Genesis is credited with helping My Diabetes improve referrals and with supporting the North East Essex Diabetes Service in its aim of improving diabetes care and patient outcomes in Essex. Together these show work for residential care, NHS-linked community services and a workforce health business.

Fees Agreed Directly With the Health Team

Fees and contract terms are agreed with the firm directly. Since the work ranges from one-off training sessions to ongoing channel management, buyers can ask for each element to be priced separately and for a sample monthly report.

Questions for a Care Group Briefing a London Firm

• How do you handle resident and patient consent for photos and stories under UK GDPR?
• Which team members would run our channels day to day, and from which office?
• Can training be delivered on site for home managers in several regions?
• How would you report on referrals or enquiries, as with the diabetes service work?