A Walnut Street Shop Built on Social Content
ChatterBlast Media is a social media and digital agency at 1315 Walnut Street in Center City Philadelphia. Social is the starting point for most of its work, and healthcare is one of several sectors it serves. Its blog includes a piece on how to humanize healthcare on social media, which walks through campaigns it ran for a Philadelphia hospital network. The argument in that piece is that hospital channels work best when they show people and community moments, not only service announcements.
Strategy, Creative and Training for In-House Teams
The agency’s service menu covers strategy, creative content, digital advertising, impact measurement, web services, training, activations, influencers and interactive experiences, and search engine optimization. The training offer is useful for hospital marketing departments that want to keep posting in-house but need help with planning, tone and approvals. Influencer and live activation work can support community events such as health fairs or anniversaries.
Baby Photos and Heart-Healthy Recipes for a Hospital Network
ChatterBlast describes two campaigns for Einstein Healthcare Network. For the network’s 150th anniversary it ran #BornAtEinstein, inviting people born at Einstein to share baby photos through a Facebook tab or by posting with the hashtag. The agency reports more than 1,300 entries and 3 million impressions.
For Einstein’s Heart and Vascular team it produced time-lapse videos of five heart-healthy recipes and shared them across Facebook, Instagram and a blog series. ChatterBlast reports about 220,000 online engagements, a reach of 900,000 users and roughly 5,000 blog visits. Both campaigns lean on community content rather than clinical claims, which is a practical way for hospitals to post often without touching patient information.
Scoping a Campaign Rather Than a Fixed Package
Pricing and contract terms are not published, so work is quoted per campaign or retainer. Hospitals can ask how creative production, paid boosting and community management are billed, and whether training is sold as a separate workshop.
Questions Before Handing a Hospital Feed to an Agency
- Which healthcare clients do you run social for now, and can we see recent campaigns?
- How do you handle comments that mention a patient’s own care or a complaint?
- Who approves posts on our side, and how fast can you turn around urgent messages?
- What would a user-generated campaign like #BornAtEinstein need from our legal and privacy teams?
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