Med it up

A Rouen Team Writing for Labs and Medical Societies

Med it up is a health communication agency registered as an SAS at 120 rue du Champ des Oiseaux in Rouen. Ronan Le Quéré is named as publication director, and he and Charlotte Le Nen are the two contacts listed on the contact page. The agency describes itself as health communication experts and an architect of multichannel strategies for healthcare companies, with the motto proactivity, responsiveness and creativity in the service of medical relevance.

All of its clients are in health: drug and device makers, rare disease firms, patient groups and medical societies. The site also runs a webinar series and podcasts on topics such as working with health influencers, the EU AI Act and reaching pharmacists.

Strategy, KOL Boards, Medical Writing and Congress Materials

Four service lines appear on the homepage. Strategic support (Accompagnement stratégique) covers omnichannel planning, personas and HCP journeys. Board management (Gestion de board) runs KOL boards from recruiting physicians to contracts, fees and regulatory declarations. Copywriting (Conception Rédaction) covers scientific and lay writing. Materials creation (Création des supports) spans digital, video, print and congress materials. The site also mentions medical education and drug promotion.

Urology Websites, Rare Disease Videos and Oncology Content

Client logos include Boehringer Ingelheim, UCB, Servier, Ipsen, Amgen, Biocodex, Chiesi, LEO, Fresenius Kabi, Enovis, Cochlear, Mayoly and the French Society of Radiology. The testimonials page gives more detail. The French Urology Association (AFU) credits Med it up with redesigning and maintaining Urofrance.org, which also serves patients, and with building a society website and web app.

Other testimonials describe post-congress webinars and a World Rare Disease Day video for Orphalan, videos on rare liver diseases in children for the patient group AMFE, a year-long library of e-formats, emailings, brochures and videos for Pierre Fabre oncology, a doctors’ portal in France and the UK for Ethypharm Digital Therapy, and training for international staff at Fresenius Kabi.

Quotes Built Around Each Brief

Med it up does not list fees or contract terms. Board management involves physician fees and transparency filings, so ask whether those honoraria pass through at cost and how declarations are handled. For website projects, check what ongoing maintenance costs after launch.

Questions for a French Medical Content Partner

• Who on your team writes scientific content, and what therapy areas have they covered?
• How do you manage physician contracts and transparency declarations for KOL boards?
• Can you share engagement or traffic figures from a society website such as Urofrance.org?
• Which materials would you produce in-house and which with outside partners?